Vacancy caducado!
The Lifecycle Marketing Manager is responsible for developing and executing marketing strategies that maximize the value of our prospects and customers. Helping prospects to convert to customers at a higher rate and more quickly while aiding in customer engagement, satisfaction, and revenue growth, throughout the entire customer journey. This position requires a strong understanding of customer behavior, as well as the ability to leverage marketing automation tools to create personalized experiences at scale.Responsibilities:
Develop and execute lifecycle marketing strategies that increase prospect engagement, increase Marketing and Sales Qualified leads, and customers.
Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
Maximize the value of our leads and customers.
Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
Create and manage customer segmentation and targeting strategies to optimize the customer journey.
Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
Develop and execute SMS and push notification campaigns to engage customers across multiple channels.
Monitor and analyze campaign performance to optimize results and ROI.
Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
Requirements
Bachelor's degree in marketing, business, or related field; MBA preferred.
3+ years of experience in lifecycle marketing or related field.
Strong understanding of customer behavior and segmentation.
Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot. (We use hubspot)
Excellent communication and collaboration skills.
Strong analytical skills and ability to use data to inform decisions.
Experience with A/B testing and experimentation.
Experience with SMS and push notification marketing.
Nice to have: Experience with HTML and CSS for email design.
Benefits
Medical and prescription drug coverage
Health savings account (HSA) with company contribution
Dental coverage
Voluntary vision coverage
Flexible spending account (FSA)
401 (k) retirement savings plan
PTO and Holidays
Open to candidates within the state of Utah, with the ability to work a hybrid schedule and within commuting distance to our Murray office (1-2 days per week in office).The salary range for this role may vary as determined by several factors that may include but are not limited to interdepartmental equity, candidate experience, skills, education and training, location, licenses, and certifications or needs of the organization. Full time roles will also qualify for our total benefits package offered by Christopherson Business Travel
Vacancy caducado!