Career Area:Product SupportJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.Sr. Parts & Services Marketing Consultant for Hydraulic Services Development TeamKey Responsibilities:This position will serve as the expert responsible for the development and execution of World-wide Pump & Motors/ Cylinders & rod growth Strategy to drive profitable parts revenue and Percentage of Parts Sale (POPS) growth targeting multiple Construction Industry customer segments. The role of this assignment is that of an individual contributor who will work very closely with internal partners such as the Sales Execution team, Distribution Serviced Division, multiple Machine Business Divisions (MBDs) and Hydraulic product groups to develop and execute a comprehensive short/mid/long term growth strategy. Assignments/projects are complex and strategic in nature in hydraulic business and the individual must feel comfortable with the dynamic environment and have ability to rise above the noise to see bigger pictures to build a strategic & tactical go-to-market framework.What You Will Do: Analyze company profile and its operations to develop and align the marketing strategies with the organization's goals and objectives. Lead New Services Development (NSD) projects through multiple gateways with effective communication and presentation skills, managing stakeholders and partner expectations and delivering on key NSD requirements. Conduct market/competitive research to identify new opportunities and industry trends. Establish metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement. Maintain effective internal communications in the marketing department to discuss and align the marketing strategy to the changing organizational scenarios.Deliver new products and programs globally or regionally.Gather and provide voice of customer (VOC) and Voice of Dealer (VOD) to the engineering, manufacturing, purchasing, pricing and logistics teams.Develop, Coordinate and Present training materials to various audiences, including dealers.Segment, target and position market opportunities to gain market share.Manage Parts Variance.Replicate pilot solutions globally. Demonstrate Caterpillar’s values of Integrity, Commitment, Excellence and TeamworkWhat You Have:
Customer Focus: Extensive knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Service Excellence: Extensive knowledge of customer service concepts and techniques; ability to meet or exceed customer needs and expectations and provide excellent service in a direct or indirect manner.
Consulting: Working knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply consulting knowledge appropriately.
Effective Communications: Working understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Problem Solving: Working knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
Relationship Management: Working knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Working knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Top Candidates Will Also Have:
College degree in Technical/ marketing area or equivalent marketing/product experience.
Previous Cat Field Assignment experience or Cat Dealer experience.
Proficiency with Microsoft Excel (intermediate to advance level knowledge) and PowerPoint.
Must be a strong team player.
Proficiency in data analysis, marketing tools and ability to relate to real life problems (Knowledge and experience with marketing tool such as Conjoint analysis, 4P strategy are key, with experience in tools such as Tableau/ Power BI and statistical tool such as Minitab/@RISK would be an added asset)
Accomplished in the use of business tools for communicating ideas
Additional Details:
Work locations: Peoria, IL; Cary, NC, Dallas, TX
Caterpillar operates in a hybrid environment, requiring 3 days per week of onsite work
Travel is up to 25%
Domestic relocation assistance is available for this position
How We Support You (Employee Benefits)Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).Your Work Shapes the WorldAt Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.#LI #careersRelocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.Posting Dates:July 2, 2024 - July 11, 2024Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.