Director of Marketing

Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.About Us:Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment.We are a Fortune 100 corporation with 110 production facilities of which 60 are located outside the US, and we have 165 dealers serving customers in 191 countries.Job Description:The Director of Marketing (Demonstration & Learning Centers) must be an accomplished marketing leader with a strong aptitude for general management. This position leads the Global Trade Shows and Events Team, the Caterpillar Global Demonstration & Learning Centers Team, and the Equipment Training Solutions Team.The Global Trade Shows & Exhibits and Corporate Events teams oversee the planning, development, and implementation of more than 40 single industry trade shows, up to two Enterprise trade shows, and more than 150 unique events serving 500,000+ customers annually.The Global Demonstration and Learning Centers (DLCs) host over 25,000 visitors annually and provide application and product knowledge training. The Centers are located at Edwards, Illinois, Tinaja Hills, Arizona, and Malaga, Spain.The Equipment Training Solutions team develops and delivers equipment operator/application/site management training to customers via instructor-led, e-learning and virtual product training simulators.Reporting directly to this position are 5 management employees - Demonstration & Learning Center Managers (3), Equipment Training Solutions Manager (1) and the Global Tradeshow & Events Manager (1). This position reports directly to the Global Marketing & Brand VP.The incumbent directly manages day to day activities and ongoing developmental assignments of these direct reports.Responsibilities include:

Leading a large team that oversees the three Demonstration and Learning Centers that showcase our products and provides hands-on application training to dealers and customers.

Providing superior customer experience.

Having a firm grasp on the fundamentals of marketing planning and activation, and align to the global brand message.

Creating and executing a vision that evolves the Demonstration and Learning Centers as a key brand differentiator in the industry.

Be a champion of safety and introduce new standards and practices to minimize risk and injury.

Having a passion for the products showcased at the facilities and position them for maximum exposure and appeal.

Inspiring and motivating a team of event planners, and ensure the right resources, collaboration mechanisms and processes are in place to accomplish set goals.

Building an event marketing model that maximizes brand presence and achieves desired business results.

Defining and implementing standards and protocols for best practice event implementation.

Own operations and prioritization of event resources; conduct business reviews and annual resource planning.

Generating big, creative ideas and drive ongoing process improvements.

Possessing considerable negotiation, communication, organizational and planning skills to work across the organizational matrix, at all hierarchical levels from the executive office, through all the management levels, without formal authority.

Achieving universal agreement and support for a clear and aligned strategy for specific enterprise shows from stakeholders with diverse marketing requirements and needs.

Ensuring all legal and safety aspects are met in all aspects of the role, from contract negotiation, service supply, stand build, and operation, whether at a DLC, customer site, trade show or other events to ensure minimal risk to the organization.

Managing annual department budget: develop, monitor, and track the department budget (labor and related plus IM&E) of approximately $45M - $60M. Incumbent is also responsible for developing, monitoring and tracking a CAPEX budget of approximately $15M - $25M. Streamlining the budget allocation and core funding process across a matrixed organization with several business unit stakeholders to ensure a clearly transparent process is understood and supported on an annual plan.

Managing Equipment Training Solutions (ETS) which offers a variety of tools that provide our customers with the training & support needed to improve the efficiency of their operations: E-learning / Simulators, Instructor-led, operator training, Custom training programs and Salesman’s

Toolbox software suite.

Demonstrating significant business maturity, including the ability to lead negotiations and drive alignment with dealers. This also extends to dealing with major suppliers and agencies through specific service (USD2M+) contract negotiations.

Managing a geographically diverse workforce with staff located around the globe for delivery and support of tri sphere experiences. This requires planning and timely communication with respect to time zones and cultural diversity needs.

Assuring team diversity, language skills / development, all related aspects of hiring and on-boarding, goal development, and the annual performance review process.

Evaluating and motivating staff to achieve end results and maintain employee engagement in a creative yet demanding environment.

Typical internal customers include a department or business/service units within a variety of divisions and the position must align complex and varying needs of each to ensure common acceptance and agreement of vision implementation.

External customers include dealer upper management and various customers, suppliers, and vendors in a geographically diverse marketplace.

Evaluating a range of often complex problems and issues and review possible alternative solutions and their potential consequences before selecting the most appropriate and effective solution.

Setting priorities and establish a work plan to complete broadly defined assignments and achieve desired results.

Position requires up to 25% travel. Employee may also be responsible for performing other job duties occasionally as assigned.Basic Qualifications:

Minimum of a Bachelor’s Degree in Marketing, Communications, Business Administration or related field, preferred.

Nine to twelve years of event design and production experience, preferred.

Ability to manage large budgets with excellence while demonstrating creativity to generate cost efficiencies.

Strong project management and communication skills.

Experience working with diverse global teams and directing multiple vendors.

Experience managing a remote based large organization.

Top Candidates Will Have:

Strong strategic thinking and communication skills.

Proven negotiation, influencing and management skills.

Deep acumen in influencing, collaborating and executive presence.

Proven experience leading high-performing teams, and working both collaboratively and cross-functionally to achieve results.

An understanding of practical technical systems and processes with an ability to source appropriate or alternate solutions is desirable.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.Employee benefit detailsOur goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.Here you earn more than just a salary because we value your performance. We offer a total rewards package that provides benefits on day one (medical, dental, vision, RX, and 401K) along with the potential of an annual bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).Final detailsPlease frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.For more information, visit caterpillar.com. To connect with us on social media, visit caterpillar.com/social-media.#LinkedInPosting Dates:February 3, 2024 - February 19, 2024Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.