Digital and Direct Marketing Specialist
Alternate Job Titles: Google Ads & SEO Specialist, Integrated Marketing Specialist, Multi-channel
Marketing Specialist
Reporting to: Director of Marketing
Job Details:
Full-time role
On-site position
Hourly Rate: $26-28.00 per hour (based on experience)
Job Roles and Responsibilities:
Google PPC, SEO and Web Optimization
Develop, execute, and optimize Google Ads (Search, Display, YouTube, Performance Max) and
Bing Ads campaigns to drive high-quality leads at the lowest possible CPL.
Conduct keyword research, competitor analysis, and ongoing Performance Max (PMax) placement
maintenance to improve ad efficiency and organic search rankings.
Optimize ad copy, landing pages, and bidding strategies while implementing UI/UX enhancements
to improve user experience and conversion rates.
Monitor website analytics (Google Analytics, Google Search Console) and PPC performance to
track KPIs and identify opportunities for improvement.
Manage SEO efforts, including on-page and off-page optimization, backlink building, and technical
SEO improvements to boost organic visibility.
Collaborate with content specialist to integrate SEO best practices across digital assets and
enhance organic reach.
Meet regularly with Google Ads representatives to discuss performance insights and implement
new strategies and provide reports to leadership.
Direct Mail Management
Develop and execute targeted direct mail campaigns to enhance lead generation.
Coordinate with designers and vendors to produce compelling, brand-compliant mail materials.
Oversee production, distribution, and database accuracy to ensure efficient execution.
Track performance and integrate direct mail with digital marketing for maximum ROI.
Additional Technical Skills
Proficiency in Google Analytics, Google Search Console, Google Tag Manager, and Google
Ads Editor.
Strong experience in Adobe Creative Suite (Illustrator, Photoshop, After Effects) is highly
preferred.
Experience with web editing and light coding (HTML, CSS, JavaScript) is highly preferred.
Ability to analyze data in Power BI or Zoho Analytics to generate actionable marketing insights.
Strong project management skills, ensuring timely execution of marketing initiatives.
Ability to work in a fast-paced environment and adapt to evolving marketing strategies.