The VP of Alternatives Marketing, Global Wealth Alternatives works alongside the Global Head of Alternatives Marketing, and the respective Wealth Client Marketing leaders, to set product marketing strategy and objectives for Nuveen’s alternative products designed specifically for individual investors. This leader will drive awareness of Nuveen’s alternative offering among high-net-worth clients and financial advisors, supporting fundraising efforts for the firm’s expanding wealth alternatives offering globally.Based in Nuveen’s New York or Charlotte office, the role will play a critical role in helping to drive cross-functional initiatives to grow adoption of Nuveen’s flagship wealth alternatives investment strategies, and will require working across Nuveen’s alternatives businesses, including Churchill Asset Management, Arcmont Asset Management, Nuveen Real Estate and others, to bring investment opportunities to individuals around the globe. Close collaboration with the UK, Asia Pacific and U.S.-based marketing teams is required, helping to provide an effective integrated marketing approach.Key Responsibilities and Duties
Develop and lead product-specific marketing plans designed to deepen market share and grow adoption of Nuveen’s semi-liquid alternative offerings across real estate, private capital, and real assets via vehicles inclusive of non-listed REITs, BDCs, private access funds, tender offer and interval funds
Create top-tier, differentiated content inclusive of product collateral, educational brochures, thought leadership, sales presentations and digital assets that effectively explain complex alternative investment strategies and concepts in a clear and accessible manner
Develop stories and well-told narratives that articulate Nuveen’s alternatives value prop and investment approach
Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of products across collateral and campaigns
Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
Partner to develop and execute integrated thematic campaigns leveraging full suite of paid, earned and owned marketing levers, including digital, social, email, webinar, advertising, event, sales enablement, etc., in close alignment with client marketing partners globally
Continually leverage data and real-time learning to enhance materials to optimally support sales execution and ensure proper alignment of resources
Responsible for product performance updates and shareholder letters for evergreen offerings
Advise on regulatory and compliance considerations based on product structure, audience and/or jurisdiction
Manage a small but growing team requiring nimble balancing of team management alongside hands-on content creation and project management
Educational Requirements
University (Degree) Preferred
Work Experience
5+ Years Required; 7+ Years Preferred
Physical Requirements
Physical Requirements: Sedentary Work
Career Level9PLRelated SkillsAccountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services AcumenAnticipated Posting End Date:2025-04-14Base Pay Range: $142,500/yr. - $195,000/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Company OverviewNuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.comBenefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: [email protected] NoticesFor Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .For Applicants of TIAA Global Capabilities, click here (https://www.tiaa.org/public/support/privacy/tiaa-global-capabilities-privacy-notice) .For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.Privacy Notices
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Nondiscrimination & Equal Opportunity EmploymentTIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088EEOCKnowYourRights-1688394514088.pdf)Pay TransparencyPhiladelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)