Vacancy caducado!
We are looking for an entrepreneurial Web & Product Data Analyst with strong analytical skills and a desire to grow the company's emerging digital business by making clear & convincing business cases through data exploration, modeling, and experimentation. This is crucial in supporting our e-commerce growth strategy initially focused on improving our conversion funnel and online customer engagement. Over time, there will be the opportunity to generate scale by extending capabilities across brands portfolio. This role will diagnose variance in funnel and engagement loop metrics, provide data-driven insights, and recommend optimizing the user experience across our web properties. This is an excellent opportunity for someone who wants to establish foundational capabilities for a category-leading brand and strong business that is still early in its digital evolution.
ROLES AND RESPONSIBILITIES:- Measure and report on site KPIs (conversion, $/visit, revisit rates, signup rates) across critical dimensions, highlighting areas of risk and opportunity for our online experience
- Own and define the experimentation process, from how we generate hypotheses to sampling to inference and decision-making
- Lead analytics projects (deep dives and ad hoc analysis) to identify actionable insights and uncover areas of optimization and growth to drive greater engagement and return visits
- Use SQL, Excel, third-party tools, and/or scripting languages to mine, access, and analyze data
- Visualize and synthesize your analytics work appropriately for audiences across the spectrum (executives, marketers, etc.)
- Work closely with business owners to utilize our available data to design/develop tools, dashboards, and other technical solutions to scale our capabilities as we grow
- Partner with Data Engineering to ensure that our data architecture supports the marketing and eCommerce organization’s analytics needs
- Highly intellectually curious with regards to both the business and the data
- Driven to generate business impact through actionable insights and creative problem-solving utilizing data
- Using Excel to uncover and summarize findings for quick turnaround ad hoc requests
- Strong fluency with SQL and data transformation
- Preferred: Experience with common scripting languages for analytics (Python, Julia, R)
- Preferred: Predictive data modeling & statistical analysis experience
- Preferred: Effective presentation & communication skills using Word or PowerPoint
- Minimum 3 years experience in UX, product, or digital analytics, preferred in-house
- Preferred: Bachelor's degree in related fields, including Economics, Statistics, Business Analytics, Computer Science, Mathematics, Engineering, etc.
Vacancy caducado!