Position Information Posting Number 20112917 Position Title Marketing Coordinator, Student Aid FTE 1.0 Position Type Staff Department Student Financial Aid Position Summary Information Job Summary/Basic Function About This Role: The Marketing Coordinator serves as an integral member of the Office of Student Aid and the customer service and outreach team. This position is responsible for leading the strategic marketing initiatives in an effort to effectively communicate with students of their aid eligibility and options for financing their education. The marketing coordinator will manage the design, development and production of content for print and electronic communications related to scholarships, financial aid and veterans affairs.What You’ll Do – Position Responsibilities
Ensures consistent and thoughtful messaging across all student populations and outside entities.
Formulates a communication plan for prospective, admitted and current students throughout the student process.
Manage internal software system communications and automated messaging to students
Work with staff within the Student Aid Office on branding and messaging strategies through target research while in compliance with university and federal regulations.
Serve as the marketing contact for the Office of Student Aid, collaborating closely with the Office of Marketing and Communications and marketing liaisons within the division of Enrollment Management.
Oversee and implement all website changes in line with web accessibility and search engine optimization standards.
Represent the Office of Student Aid at recruitment events throughout the year; presenting on available funding opportunities for new students.
Create enticing presentation material and PowerPoint presentations ensuring that all messaging is consistent and up to date.
Supports social media content and platforms to promote Student Aid and Money Management initiatives working with the university’s social media manager.
Supports Student Aid to ensure that all attended university events are equipped with the necessary promotional material. Perform other duties as assigned
Key Competencies:
Strong written and verbal communication skills.
Must be able to communicate effectively with a variety of constituents of the college and university.
Ability to multitask and prioritize.
Be a proven self-starter with capacity to work both independently and collaboratively as part of a multi-talented team.
Capacity to think creatively and outside of the box with strong problem-solving skills.
Be a team player by providing quality service to all levels of personnel through a collaborative approach to work with a positive attitude.
Excellent Microsoft Office and Adobe Creative Suite skills.
Must be able to work occasional evenings and weekends.
Physical Requirements:
With or without accommodation:
Works in an office environment for 6 to 8 hours
Work is normally performed in a typical interior work environment that does not subject the employee to any unpleasant elements.
Occasional lifting, pushing, climbing, and pulling may be required.
Work environment involves minimal exposure to physical risks.
Regularly use headphones and earpiece
Occasionally lift 10-15 pounds
Job Conditions:
Office environment with controlled temperature. Moderate exposure to noise.
Who We Are:
Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100-degree options and a community that cares, Lamar students are always proud to be Cardinals.Lamar University is committed to fostering a culture where students, faculty and staff of all backgrounds can learn, work, and serve.Benefits:
Health, dental & vision insurance
Life insurance
State of Texas Retirement plans
Tuition covered at 100% for employees, spouses and/or eligible dependent.
Paid time off – vacation, sick, and holidays.
To see more information about the available benefits, please visit: Insurance – Lamar University (https://www.lamar.edu/faculty-staff/human-resources/insurance.html) Minimum Qualifications
Bachelor’s degree in marketing, public relations, communication or related field
1-2 years of related job experience
Competency and proficiency in Microsoft Office Suite (Word, Excel, PowerPoint and Outlook)
EEO Statement
Lamar University is An Equal Opportunity EmployerVeteran's Preference Statement Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.Preferred Qualifications
Knowledge of Adobe CS Suite and HTML
Experience in a higher education environment
Security Sensitive Statement
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.Salary $37,330 - $48,429 Work Hours Application Information Posting Date 06/06/2024 Close Date 09/06/2024 Open Until Filled No Special Instructions