Job DescriptionWork Appropriately:This role is based remotely, but if you live within a 50-mile radius of Atlanta, Austin, Detroit, Warren, Pontiac, Milford or Mountain View, you are expected to report to that location three times a week, at minimum.The Team:GM is undergoing a major transformation to reach our vision of a world with zero crashes, zero emissions and zero congestion. Our Global Talent Acquisition (GTA) team is influencing the forefront of this work by seeking innovative individuals to join our team and help reach our mission.The Role:The Talent Digital Marketing Lead will manage and enhance Global Talent Acquisition’s talent attraction and marketing roadmap using multiple technology platforms to attract, engage and build robust candidate pipelines. Primarily, this role will lead the execution of our Candidate Relationship Management (CRM) and Careers Website strategies to promote our brand, engage with potential candidates, enhance the candidate journey, and drive conversions.Responsibilities:
CRM/Email Marketing Strategy:
Develop and execute targeted email campaigns to engage with candidates throughout their journey.
Segment and personalize email content based on candidate profiles, interests, and interactions.
Optimize email templates for mobile devices and ensure clarity, grammar, and error-free communication.
Monitor campaign performance metrics and provide insights for continuous improvement.
Drive adoption of CRM best practices and tactics across the talent acquisition organization to drive results.
Lead the strategy and implementation to deliver automated and ad hoc CRM campaigns across marketing channels (email, push/in-app, text message).
Careers Website Management:
Oversee the company’s careers website, ensuring it reflects our employer brand and provides a seamless user experience.
Collaborate with Employer Brand and content teams to maintain consistent messaging and branding.
Regularly update job listings, company information, and other relevant content.
Implement SEO best practices to drive organic traffic to the careers website.
Data Analysis and Reporting:
Measure the success of email campaigns, tracking open rates, click-through rates, and conversion rates.
Maintain robust reporting/performance dashboards, identifying trends or concerns for ongoing campaigns and running ad hoc analyses using CRM and career site analytic platforms.
Use analytics tools to gain insights into candidate behavior and preferences.
Provide actionable recommendations to enhance campaign and careers site effectiveness.
Identify and make recommendations on integration between TA technologies to create efficiencies and create excellent candidate experiences.
Collaboration:
Partner with Talent Marketing teammates to source engaging, relevant content for CRM campaigns and Careers Site.
Partner with other functional teams (HRTO, IT and GTA Enablement) on maintenance and updates related to the talent marketing’s martech stack.
Ensure consistent brand messaging across all digital channels.
Additional Job DescriptionQualifications:
Proficiency with Google Analytics required.
4+ years’ experience working in human resources technologies (candidate relationship management, content management systems, applicant tracking system, artificial intelligence matching, etc.).
3+ years’ experience working in human resource technologies to create workflows or automations for sourcing and marketing to reach aligned goals and outcomes of business need.
Bachelor’s degree in marketing, business or related field preferred.
Experience in managing recruitment-related content in career site and CRM promotion.
Ability to work in a fast-paced environment with shifting priorities.
Outstanding oral and written communication skills with strong presentation and listening skills.
Ability to interpret data from multiple sets of analytics to create stories of marketing influence in candidate journeys.
Strong social and communications skills (verbal and written) with excellent organizational skills, time management and priority setting.
Compensation:
The expected base compensation for this role is $67,900 – $104,100 USD Annually.
Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others: Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents; Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family; Company and matching contributions to 401K savings plan to help you save for retirement; Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; Tuition assistance and student loan refinancing; Discount on GM vehicles for you, your family and friends.Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.Equal Employment Opportunity StatementsGM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:Our Company (https://search-careers.gm.com/en/working-at-gm/)Our CultureHow we hire (https://search-careers.gm.com/en/how-we-hire/)Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.Explore our global location sThe policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.