GENERAL PURPOSE:
Implement every marketing activity inside Retail.
Ensure the correct merchandising application and sales approach towards potential consumers in order to increase products sell out.
Influence (using training and relationship skills) store sales reps to make them prefer the brand as the first recommendation for store customer.
Also responsible for gathering basic information by using predefined survey/forms in order to feed a competitor database.
Act inside retail or a group of retails (full time, part time), according to the Retail Classification.
MAIN RESPONSIBILITIES:
Proactive sales approach towards potential consumers.
Negotiate hot spots inside retail, placement and maintenance of POP material, including seasonal occasions when we’ll allocate seasonal sales reps for enhance product sell out.
Support retail sales force in product knowledge by doing basic product demonstrations and answer basic questions about key product features.
Build a trustful & strong relationship with retailers, stores staff and distributors.
Responsible for stock control in the attended retails to provide correct availability our products.
Gather basic market information from the retail, by using pre-defined surveys and other forms.
Inform competitor’s activities and sales development to the brand through pre-defined report.
Identify consumer needs and others opportunities to the brand (e.g. training).