PPC Specialist

The PPC Specialist is responsible for managing the paid search and paid social channels for our university partners. Designing and implementing strategies aimed at generating student enrolments at maximum ROI. Further, the Paid Media Specialist is responsible for creating and communicating reports that analyse the development, placement and overall effectiveness of paid channels. The successful candidate will be based in Malaysia and will be part of our Australian business directly working on Australian university partner accounts. KEY ACCOUNTABILITIES: Create and optimise paid search, paid social and retargeting campaigns for Australian universitiesRegularly analyse, monitor and report on campaign performance from click through to enrolmentProject estimated lead volume and media spend to inform budgeting decisions.Work with Creative/Content stakeholders to develop engaging and effective creativeWork with Web Designer to build landing pages and implement CRO testing strategyBuild and maintain positive relationships with internal teams and external agenciesLead cross-functional marketing projects where requiredMeet and exceed student enrolment KPIsOther duties as assigned