Area Sales Manager (Distribution)

1. Sales & Business DevelopmentAchieve sales volume and value targets for the assigned territory.Identify and onboard new distributors and retail partners.Monitor and support existing distributors to ensure business growth and profitability.Plan and execute area-specific go-to-market (GTM) strategies.Conduct regular market visits to ensure product availability, visibility, and retailer engagement.2. Channel ManagementStrengthen the distribution channel through effective relationship management.Ensure proper stock levels, order processing, and timely deliveries.Train and motivate distributor sales teams to improve field execution.Implement trade promotions and monitor their effectiveness.3. Market IntelligenceTrack competitor activities, pricing, and new product launches.Gather insights on customer preferences, market trends, and channel needs.Provide regular feedback to management for strategic planning.4. Reporting & AnalysisMaintain accurate sales data and distributor performance reports.Forecast sales and plan stock accordingly.Use SRM and reporting tools to track performance metrics and KPIs.5. Compliance & Brand IntegrityEnsure adherence to company policies, pricing guidelines, and commercial terms.Uphold brand image through retail merchandising and POS material placement.Monitor distributor claims and ensure timely resolution.