Marketing Officer

The Marketing Officer will be responsible for providing essential administrative and logistical support to the Marketing & Business Development team. The Marketing Officer will play a crucial role in ensuring the smooth and efficient execution of marketing campaigns, events, and other initiatives. This position requires strong organizational and communication skills, attention to detail, and a proactive approach to problem-solving.Core ResponsibilitiesMarketing Campaign Support: Assist in the planning and execution of marketing campaigns across various channels (digital, print, social media, etc.).Prepare marketing materials such as brochures, flyers, presentations, and social media content.Coordinate with external vendors and suppliers for printing, production, and distribution of marketing materials.Track campaign performance and provide regular reports on key metrics.Assist in the development and management of marketing budgets.Event Planning & Logistics: Coordinate logistics for marketing events, including venue booking, catering, equipment rental, and travel arrangements.Assist in the development of event agendas and materials.Manage guest lists and registrations for events.On-site event support, including registration, check-in, and providing logistical assistance.valuate event effectiveness and gather feedback from attendees.CRM & Database Management: Maintain and update customer databases and contact lists.Assist in the segmentation and targeting of customer groups.Conduct data entry and data cleaning tasks as required.Generate reports and analyze customer data to identify trends and insights.Social Media Management: Assist in the development and execution of social media marketing campaigns.Monitor social media channels for brand mentions and customer inquiries.Engage with followers on social media platforms.Track social media analytics and report on key performance indicators.Administrative Support: Manage office supplies and equipment.Handle incoming calls and emails, and direct inquiries to the appropriate personnel.Maintain accurate records and documentation.Prepare reports and presentations as required.Provide general administrative support to the Marketing & Business Development team.Project Coordination: Assist in the planning and execution of marketing and business development projects.Track project progress and ensure timely completion of deliverables.Coordinate with internal and external stakeholders to ensure project success.Market Research & Analysis: Assist in conducting market research and competitor analysis.Gather data on market trends, customer preferences, and competitor activities.Analyze market data and provide insights to inform marketing strategies.