Description Our client is seeking a Freelance Content Strategist to join their team. Our client is launching a new system across multiple business units and is seeking a Content Strategist to create a sense of cohesion and ensure that the content conveys a unified brand story.This role's primary focus is to orchestrate an effective content strategy that brings together separate pieces of a system into one harmonious narrative. Our ideal candidate should have strong skills not only in content creation and strategy but also in analyzing existing content gaps, and in turn producing quality content. Responsibilities include:
Collaborating with stakeholders and business units to form a comprehensive understanding of each piece of the system
Evaluating currently available content and identifying the gaps
Crafting a cohesive content strategy that tightly integrates each system segment
Developing a consistent brand message across all lines of business
Providing support in content production
Designing and implementing robust CRO strategies to improve web content performance
Utilizing AI tools to expedite and automate content creation and distribution tasks, where possible
Requirements
The ideal candidate will have:
Proven experience as a content strategist
Excellent understanding of how to create unified narrative out of diverse system components
Expertise in content production and distribution
Familiarity with AI tools to aid in content strategy and creation
Strong skills in conversion rate optimization (CRO)
Flexibility to work 15-20 hours per week, project-based and as-needed
Innovation starts with people.®
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