Social Media & Advertising Manager

The Social Media & Advertising Manager role serves as the heartbeat of our brand. This is not a remote job.  The Job will not have a budget for relocation.As part of the Ecommerce and Digital Strategy Team, the selected individual will play an integral role in ensuring that our activity in the social media space is occurring in the places where our brand and the consumer connect. Using their unique insight, the Social Media & Advertising Manager creates, plans and posts content across all social channels utilizing native platforms and in-house social scheduling/monitoring tools. Specifically you will: Develop and manage an ongoing social content calendar for all relevant social media channelsCollaborate with internal and external creative team to create and curate high-quality, relevant social contentMaintain a deep understanding of each brand’s identity and target positioning with core audiences. Be a steward for the Jack Link’s house of brands, with an emphasis on biltong/air-dried beef.  Ensure brand voice and personality comes through in all social posts and conversations.Engage with audiences on owned social channels and build relationships by regularly engaging with like-minded brands and influencer feedsMaintain an excellent response time by responding to all customer complaints and questions across all social channels through in-house social community management toolSupport influencer programs by approving and providing feedback on influencer social content, organizing product orders, and monitoring performanceCollaborate with external agencies to ensure best in class monthly and quarterly reportingLead post-specific reporting highlighting wins and providing recommendations on potential optimizationsStay informed of social media marketing trends and social channel capabilities as they rapidly evolve and provide channel and community insights with actionable next steps on an ongoing basis.