Influencer Marketing Specialist

Cricut’s Digital Marketing team is looking for a highly organized, strategic, and passionate Influencer Marketing Specialist to help drive and grow our influencer marketing programs. We're specifically looking for someone with hands-on influencer marketing experience. You should understand the full lifecycle of a campaign and be confident in sourcing, vetting, negotiating, reviewing content, and managing paid usage rights.This role requires more than just general marketing or social media experience. You’ll be working alongside a team that collaborates closely across multiple marketing functions and relies on this role to help execute influencer campaigns with confidence, creativity, and attention to detail. If you love influencer marketing, thrive in fast-paced environments, and are excited about all things DIY, we’d love to hear from you!Responsibilities:Own influencer sourcing and vetting across TikTok, Instagram, and YouTube. Evaluate creators using key criteria such as CPV, engagement rate, audience demographics, content quality, and brand fitLead communications with influencers and/or their managers from outreach through content approval and wrap-up. Ensure clarity, professionalism, and efficiency at every stepNegotiate influencer rates, contracts, usage rights, and exclusivity terms to align with campaign goals and budgetsPartner closely with our paid social agency to facilitate dark posting, ad codes, and usage of influencer content in paid campaignsProvide clear, strategic, and detailed creative feedback to help influencers bring our messaging to life in a way that feels authentic and effectiveCollaborate with cross-functional teams including PR, social, product marketing, and digital. Align influencer efforts across larger brand moments and product launchesMonitor influencer performance metrics and help evaluate content effectivenessManage influencer payments and ensure proper documentation for finance and legalEnsure all influencer content follows FTC guidelines and platform disclosure requirementsCultivate strong relationships with creators to foster loyalty, repeat collaborations, and long-term brand advocacyStay plugged in to emerging influencer trends, platform shifts, and new talent to keep our programs fresh and innovative