Conversion Rate Optimization (CRO) Manager

Please note: We are on a hybrid schedule: 3 days in office, Tuesday-Thursday. Employee must be local or relocate to Utah. As the Conversion Rate Optimization Manager, you will play a pivotal role in achieving our annual sales targets by developing and executing a roadmap to refine and enhance the performance of Cricut.com’s user journeys and conversion funnels. You will apply your expertise in data analysis, user behavior, and conversion optimization techniques to build a best-in-class web optimization program that will optimize Cricut.com’s performance and effectiveness. You will be held accountable to increasing the conversion rate on Cricut.com. You will be a member of the Direct to Consumer (DTC) team, and partner closely with the DTC Engineering, SEO, Design, Product Marketing, Channel, and Paid Media teams.ResponsibilitiesLead the CRO strategy from ideation to execution, focusing on increasing core KPIs.Own conversion funnel, conversion metrics, and next page flow mapping.Product Detail Page, Category page, and Cart conversion optimization.Develop and implement A/B and multivariate testing strategies that align with business objectives.Partner with UX/UI team to create an implement best-in-class site design.Ownership of rating/review platform for Cricut.com.Cricut.com navigation and category managementCricut.com site search management and optimizationCricut.com site cross-sell/upsell management and optimizationAmazon PDP conversion optimization.Weekly reporting on conversion funnel performance