Digital Media & Social Analyst, Southern & Eastern Africa

The Digital Media & Social Analyst will play a key role in representing the Visa brand to target audiences across digital and social channels. Reporting to the Head of Brand & Sponsorship, you will lead digital and social media strategy, integrate the brand across digital platforms, and act as a liaison between internal teams and external agencies. You will manage timelines, create clear briefs, and oversee multiple projects with attention to detail. A data-driven mindset, expertise in modern digital and social marketing, and a commitment to innovation are essential to ensure Visa’s brand remains relevant and impactful. Essential FunctionsDraft comprehensive, insightful social, digital and media briefs for agencies, ensuring objectives are clear, deliverables align with brand strategy, and timelines are managed with discipline.Create and measure campaigns whilst in market ensuring that Visa takes a measurement led approach.Drive digital and social media-first thinking in brand activities, supporting the planning and execution of digital campaigns and media strategies.Collaborate with creative, design, media and social agencies, providing feedback and ensuring the delivery of high-quality and impactful creative assets.Analyze consumer segmentation and campaign performance data, generating actionable insights to inform social, digital and media campaigns.Contribute to the development and scaling of digital and social standards, guidelines, and tools to support innovation and brand consistency across the Markets in the region.Plan and execute campaigns aligned to social, digital and media budgets.Participate in creative effectiveness entries providing impact for Visa digital, social and media campaigns.Manage multiple projects concurrently, ensuring meticulous attention to detail, on-time delivery, and alignment with strategic objectives.Prepare and present clear updates and reports on socially led activities, insights, and outcomes for internal stakeholders.Experience working at a digital and media agency will be to your advantage.This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.