Social Media Manager

We’re looking for a Social Media Manager to take our online presence to the next level. From creating impactful campaigns to analysing performance metrics, this role is perfect for someone who loves to make data-driven decisions while fostering a vibey online community. Ready to make an impact? Apply today and be a part of shaping the future of iKhokha’s digital experience and innovation!  So, what will you do?  The Social Media Manager will be responsible for contributing and executing the social media and community engagement strategies to enhance brand awareness, customer engagement, and online brand presence - you’ll own it all! Your role will include: Analysing engagement data Identifying trends in customer interactions and planning digital campaigns to build iKhokha communities online.  Managing social media channels and executing paid campaigns. In addition to the above, you will: Develop, implement, and monitor social media strategies to drive brand awareness, engagement, and audience growth. Lead and mentor the social media team, including performance tracking, goal setting, and upskilling. Oversee social media content planning, trend monitoring, and daily social listening to engage with the community effectively. Set up, manage, and optimize paid social campaigns across Meta, Google, TikTok, and LinkedIn for both brand and employer branding initiatives. Manage and track the monthly Brand and Employer Brand Digital budgets. Loading PQ’s across digital spend. Analysing the company’s digital marketing channels and social media strategy and identifying strategic weaknesses and making recommendations for improvements. Researching social media trends and informing management of changes that are relevant to the company’s marketing activities. Provide weekly and monthly reports on brand performance, growth, user-generated content (UGC) metrics, and digital media effectiveness. Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs. Liaise with internal business stakeholders to develop social media marketing campaigns and on-page product posting strategies. Support Talents Employer brand strategy by completing quarterly content planning for sign off and creative execution.  Conduct social media training sessions for internal teams, including studio, Sales teams, and digital support. Manage the Meltwater tool for social listening, oversee contract renewals, and maintain strong relationships with service providers.