Marketing Manager - Direct

The Marketing Manager will support and execute marketing campaigns across varied media channels to drive desired business results.In this role you will: Support the delivery of marketing channel strategies to drive acquisition and deliver leads/sales forecast in line with business targetsWork with all lead suppliers, partners and media agencies to plan, deliver, monitor and optimise campaign activity.Support relationships with all lead suppliers, including agencies, lead generation partners and commercial partnersSupport the lead volume process with all partners and hold them accountable for delivery to forecastExplore and expand marketing into new channels via working collaboratively with Alliance partners and media partnersSupport the financial management of campaign spend across ATL & BTL campaignsReport on, and analyse, performance of each channelSupport the design and development of effective short and long term lead generation and lead nurture plans across TAL and Alliance Partners to drive acquisition.Run marketing automation and lead nurturing campaigns independently through email, SMS, content, landing pages and Digital channels across TAL and Alliance Partners