Regional Product Marketing Manager

Market Intelligence - Understand the evolving Americas TAM for all Cricut products & assess the competitive landscape across the U.S., Canada, and Latin America  Channel Expertise – Be the expert on our reseller community, how they buy and their buying criteria; be the expert on the playing field and how to win Plan-of-Record Delivery- Establish the regional strategy & annual plan to maximize ARPU (pricing, promotions & mix), sell-in/sell-through attainment, market share, and margin delivery   Go-to-Market Planning - Construct channel-optimized product roadmaps & transition plans for all products within an assigned portfolio. Implement programs to ensure successful new product launches across the Americas  Sales Enablement – Create & deliver product and value-proposition trainings for all key regional sales and marketing stakeholders, including the Cricut Americas sales force as well as key distributor and retail sales personnel. Develop the sales tools that support the selling process of Cricut’s products Product Demonstration – Showcase the features and benefits of Cricut’s products to potential customers by providing live demonstrations, answering questions, and encouraging sales  Cross-Functional Alignment - Anticipate and resolve product-related issues that require the cross-functional coordination and alignment between operations, sales, product management, or marketing Product Positioning - Influence key marketing and product decisions (e.g. naming, packaging, creative, messaging, form factor, feature prioritization). Represent the Americas Sales & Marketing organization in cross-functional meetings/forums and serve as the primary source of updates and information for product plans in your categories  Product launch planning – Work closely with the global product management & creative teams to map out marketing assets and launch plans for the new products and releases, keep track of and help drive timelines and deliverables, and manage the cross-functional implementation of plans with sales and marketing teams.