Consumer Insights Manager/Associate Consumer Insights Manager

We are seeking a driven and insightful Consumer Insights Manager or Associate Consumer Insights Manager to play a pivotal role in shaping our new product launches and expanding our brand within the creative project-making space. In this role, you will bring our strategic product research agenda to live, translating consumer passion and needs into innovative product concepts and enhanced consumer experiences. Partnering closely with product managers and cross-functional teams, you will design, conduct, and analyze research, transforming insights into strategies that advance our products and the consumer experience.You will lead and execute quantitative (e.g., category trend analysis, attitude and usage studies, concept testing, syndicated data analysis) and qualitative (e.g., IDIs, panel communities, online bulletin boards, focus groups, ethnographies) research, designing the right study for the question at hand. The ideal candidate will have both client-side and vendor/supplier-side experience, with a focus on product innovation.ResponsibilitiesDesign and execute adhoc research projects, quant or qual, from start to finish, including refining and clarifying stakeholder research requests, designing studies, developing questionnaires or discussion guides, programming surveys or screeners, fielding surveys or recruiting for qualitative studies using internal or third-party sample, analyzing data, creating final reports, and aligning teams on recommendationsConduct qualitative research, including IDIs, panel communities, online bulletin boards, focus groups, and ethnographiesAnalyze large survey-based datasets and conduct higher-level analysis, including driver analysisProvide design, execution, and analysis support to research projects your Consumer Insights teammates are leadingDevelop expertise in our existing body of research, extracting key learnings to answer questions and ensure new studies speak to existing insightsEmploy team, industry, and research-on-research best practices in your workEnsure stakeholder buy-in, taking care that stakeholders have a stake in, digest, and know how to apply research findingsPartner with cross-functional teams, using insights to drive alignment, action, and win-win outcomesThis is a hands-on role, with potential to manage vendors