Senior Marketing Coordinator ([email protected])

Assist the Marketing Manager in developing and implementing comprehensive marketing strategies to achieve company objectives.Conduct market research, analyze trends, and identify growth opportunities.Develop a marketing plan based on the marketing strategy.Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, print, etc.).Monitor campaign performance, analyze metrics, and prepare reports to measure ROI.Identify areas for improvement and implement solutions to enhance campaign effectiveness.Collaborate with the other departments to ensure cohesive messaging and brand consistency.Keyword research and optimize website content for SEO to improve organic search rankings. Assist in managing social media channels by scheduling content, monitoring interactions, and responding to comments/messages. Assist in managing paid advertising campaigns (e.g., Google Ads, Facebook Ads) to ensure they meet performance goals. Coordinate with external vendors, agencies, and partners to ensure timely marketing campaigns and materials delivery. Manage promotional events and other initiatives as part of the marketing strategy.Maintain inventory of support materials, ensuring all are current and accurate.Stay up-to-date with industry trends, emerging technologies, and best practices in marketing.Propose innovative ideas and strategies to enhance brand visibility and customer engagement.Act as a leader within the marketing team, providing guidance, mentorship, and support to team members.Oversee the execution of marketing campaigns, ensuring alignment with brand guidelines and strategic goals.Delegate tasks, monitor progress, and ensure deadlines are met in the absence of the marketing manager