Head of Sales CRM

Nine is undertaking a monumental project to unify our customer view across all media platforms, and we're looking for a Head of Sales CRM to lead the charge!Reporting into the Head of Yield & Inventory, you will be the business-side product owner of our Sales CRM, serving as the voice of our national sales organisation. You'll also lead and mentor a small team of CRM specialists. Your mission will be to champion a new, multi-platform CRM, ensuring it's not only functional but also seamlessly integrated into the daily workflow of our sales teams.Day to day you will:Define the CRM's strategic roadmap, acting as the key business stakeholder and translating business requirements into clear development priorities.Develop and execute a comprehensive change management and adoption strategy to embed the CRM into daily workflows, leading training and support initiatives.Oversee the CRM's ongoing maintenance and improvement, prioritising feature requests based on business impact.Provide senior leadership with data-driven insights to optimise sales processes.