Description We are seeking a Digital Marketing Specialist who is eager to take the lead in the implementation, optimization, and analysis of online marketing efforts. The ideal candidate should be experienced in developing and managing marketing campaigns, driving audience engagement, and tracking their success.Responsibilities:
Update and optimize website using programming tools
Lead organic campaigns on multiple social media platforms
Research potential for PPC advertising to boost reach and engagement
Perform Google SEO research and keyword analysis to enhance search rankings
Develop strategies to spark audience engagement, using insights from metrics to optimize campaign success
Use Ordo for the creation, deployment, and analysis of email marketing campaigns, nurturing leads to achieve higher conversions
Make the most of ConnectWise and other tools to build and oversee marketing campaigns, ensuring flawless delivery and tracking of results
Requirements
Extensive experience with strategic campaign management, including the ability to conduct marketing research, create and manage campaigns across several channels, and provide detailed reports to gauge ROI
A proven track record as a Digital Marketing Specialist capable of owning all stages of the process from development to execution and evaluation
Though experience with specific tools such as Ordo and ConnectWise is ideal, digital marketing candidates with experience in other platforms are welcomed as we value a wide range of tool backgrounds.Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .