Digital Marketing Executive

In this role, you will be responsible for managing and executing our digital media strategies to drive online direct sales, increase brand awareness, and engage with our target audience.Manage and update website content for Novotel Makassar Grand ShaylaEnsure all digital web offers are aligned with brand positioning and are optimised for conversion.Plan, execute, and optimize Google Ads, display advertising, and retargeting campaigns to drive direct bookings.Track and analyse digital marketing KPIs to improve campaign effectiveness.Collaborate with digital agencies to maximize campaign performance and ROI.Creative & Digital Asset DevelopmentDevelop digital marketing collaterals for email marketing, paid search, and website promotions.Ensure all digital assets are aligned with conversion rate optimization (CRO) best practices.