Marketing Analyst

1. PurposeThe Marketing Analyst will manage and support the delivery of client and market-wide marketing programs, including activation of global sponsorship and partnerships, local sponsorships, and product platform initiatives in the region through clients as well as Visa-Led initiatives in Southern Africa, and when required other regions within Sub-Saharan Africa. 2. Principal Responsibilities-Key Results Area Client Marketing Strategies and InitiativesDevelop and execute marketing strategies, plans, and initiatives for key clients and partners.Handle the full lifecycle of marketing campaigns from planning to execution.Marketing Value Added Services (VAS)Develop and nurture client partnerships to generate new revenue streams through comprehensive marketing VAS.Services include marketing insights, strategy, creative services, execution, and consulting.Client Needs and CollaborationIdentify client needs through detailed analysis and develop tailored action plans.Collaborate with internal teams and agencies to implement effective solutions.Work extensively with cross-functional teams and support marketing VAS engagement, project planning, and execution.Revenue Pipeline and Project ManagementManage and report on the revenue pipeline, project status, successes, and challenges related to marketing VAS.Support day-to-day management of marketing VAS client engagements and project proposals.Oversee all administrative deliverables related to client marketing project management and VAS.Execution and CommunicationEnsure timely executions and deliverables from agencies and vendors.Maintain open communication between partners and vendors to ensure accurate implementation. Country Market-wide ProgramsManager and deliver high-quality marketing programs supported by data, evaluating their effectiveness and efficiency.Oversee local contacts within regional creative, media, and partnership agencies.Provide support in administrative deliveries related to project managementManage social media content calendars and monitor content performance metrics.Manage budget plan processes and provide timely updates on the marketing budget position.Share best practices and successful programs within the Visa Marketing community.Manage all reporting requirements and provide timely feedback to key stakeholders.This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.