Director of Digital, India and South Asia

Lead the Digital & Web Strategy implementation to strengthen hotel web performance across the India Region.Drive Direct Digital Marketing initiatives including SEM, website animation, microsite development, localized campaigns, social media, and OTA marketing programs.Optimize Indirect Digital Marketing through strategic OTA partnerships, ensuring rate parity and compliance with Accor’s Best Price Guarantee.Provide ongoing support to hotels on digital marketing strategies; conduct audits, workshops, and implement training programs to enhance digital capability.Deliver data-driven insights through analysis of PPC, display, metasearch, and email marketing campaigns, tracking online performance across all channels.Uphold safety, quality, and sustainability standards in alignment with Accor’s global policies and ISO certifications.