Social Media Specialist with Copywriting Skills

As a Social Media Specialist, you will be responsible for the creation, planning, and execution of social media content across all major platforms. You will play a key role in shaping our brand voice, growing our audience, and driving engagement through creative storytelling and copywriting. You’ll bring social media strategy to life through compelling visuals and written content, engaging with our audience, and supporting acquisition and retention efforts.Key ResponsibilitiesContent Creation & Campaign DevelopmentDevelop and execute creative, compelling, and platform-tailored social media content (ie Facebook, Instagram, Twitter/X, TikTok, YouTube, Threads, Snapchat, Pinterest).Conceptualise and produce/brief multimedia content including graphics, animations, short videos, and stories.Write punchy, on-brand copy for social posts, blogs, newsletters, landing pages, banners, and push notifications.Work with internal teams and external agencies to maintain a consistent visual identity across all touchpoints.Compile competitor analysis and identify trends to stay ahead of the competition.Develop and run relevant and high impact competitionsCommunity EngagementManage day-to-day posting, community engagement, and moderation across all platforms (in conjunction with customer support).Respond promptly to comments, questions, and DMs; escalate relevant queries to Customer Support.Build and maintain relationships with relevant influencers and local sports communities.Strategic Planning & AnalyticsCreate and manage monthly content calendars aligned with promotions, product launches, and seasonal events.Collaborate with designers, paid media teams, and brand managers to integrate social media efforts into larger marketing campaigns.Conduct competitor analysis and stay on top of social and sports betting trends.Deliver performance reports with actionable insights and recommendations for improvement.Brand AlignmentEnsure all content aligns with LulaBet’s tone of voice, brand identity, and compliance policies.Take initiative in testing new content formats and emerging platforms to improve reach and engagement.Capture live content at events or initiate ad-hoc content shoots as required.