Marketing Operations Manager

The role:We are seeking a results-driven Marketing Operations Manager to optimise B2B promotional campaigns and strengthen the effectiveness of our marketing function across events, media, and advisory services.This is a hands-on role, ideal for someone who thrives in a fast-paced environment, loves process optimization, and is passionate about data, automation, and driving measurable results. Working closely with the Marketing Director, Marketing team, and Commercial teams, you will be the operational backbone of marketing execution – ensuring seamless workflows, sharp insights, and systems that scale.Key responsibilities:Marketing Automation & CRMOwn and optimise HubSpot (campaign reporting, workflows, lead scoring, segmentation, data hygiene, and systems administration)Design, implement, and maintain marketing automation workflows to drive engagement, lead nurture, and conversionAlign automation and CRM processes with the full buyer journey – from acquisition to retentionEnsure seamless system integrations (including registration platforms, event apps, and APIs)Data, Analytics & InsightsAct as the guardian of customer data – ensuring data accuracy, compliance, enrichment, and segmentationBuild and maintain dashboards to track campaign performance, pipeline contribution, and ROIRun advanced queries to create highly targeted and segmented campaignsDeliver actionable insights to improve conversion rates, audience engagement, and revenue growthSupport CRO strategies with A/B testing and landing page optimisationCampaign OperationsSupport the execution of multi-channel marketing campaigns across events, media, and digital platformsCollaborate with Sales and Marketing teams to streamline lead management strategiesMonitor and report on campaign performance, identifying opportunities for process optimisation and scalabilityReduce manual tasks by implementing automation and system-driven efficienciesTechnology & SystemsManage marketing systems (HubSpot, registration platforms, event apps) to ensure they are integrated and fully optimisedContribute to website optimisation, platform enhancements, and other technology solutionsStay on top of new marketing technologies and best practices, making recommendations for adoption