Thought Leader Liaison, US Immunology Mid-Atlantic Region

The Thought Leader Liaison (TLL) is a field-based marketing professional responsible for collaborating with internal teams and external stakeholders. A successful TLL fosters effective bidirectional communication between customers and the organization's internal ecosystem, supports current brand initiatives, and identifies future strategic opportunities. The TLL shapes and fosters beliefs around chronic regractory gout (CRG) and related investigational therapy, actively engaging stakeholders while collecting, synthesizing, and presenting key insights to guide strategic decision-making. All TLL interactions adhere to commercial compliance, legal, and regulatory guidelines.Thought Leader Liaisons will report to the National Director, Thought Leader Liaison, US Immunology.  The territory for this role is Mid-Atlantic United States (Philadelphia, PA, Washington, DC and Raleigh, NC).Essential Responsibilities/Scope of the JobIncluding, but not limited to the followingA TLL’s business plan for CRG and therapy (post-approval) will include (but not be limited to) objectives in areas such as:Growing and leveraging a wide and diverse external network including but not limited to thought leaders and market influencers to execute against and inform the evolution of brand strategy.   Ensuring all contracted speakers can effectively and compliantly deliver compelling commercial presentations.Participating/leading advisory boards and other activities that enable the TLL to capture and report stakeholder insights related to key commercial questions from a diverse network.Managing Sobi commercial relationships with key professional organizations.Executing strategic congress plans.Development of and execution against region-specific stakeholder engagement plans.Pulling through marketing initiatives at the regional level.Effectiveness as a thought partner for regional sales leadership.  Fostering and maintaining a wide internal network of collaborators including, but not limited to, Field Sales Leadership, Field Medical, Market Access, Medical Affairs, Corporate Affairs, Commercial Experience Innovation & Operations.Attributes that are critical for success as a TLL:High emotional intelligence.Ability to quickly establish trust and rapport with customers and colleagues.Expert clinical and business acumen.Strategic, visionary and big picture thinking.Ability to identify market opportunities and threats early.Works well in a team environment.  Routine job responsibilities may include, but are not limited, to the following:A TLL is expected to identify, profile, cultivate and maintain long-term relationships with KOLs and other influencers within the gout community. Following product approval, the TLL should be able to conduct substantial on-label business conversations at appropriate venues, in and outside the office setting.A TLL will be expected to be able to collect commercial insights that will inform brand strategy via a wide range of methods such as advisory boards, special projects, and professional networking. A TLL is expected to play a role in monitoring the compliance and effectiveness of speaker programs, and this person needs to be comfortable providing direct coaching and feedback as well as following all compliance training and SOPs. A TLL is expected to identify rising influencers and other market opportunities.A TLL will be expected to help plan and execute coordinated and strategic KOL engagements and executive encounters at local, regional, national and international congresses, conferences and other settings. A TLL will be expected to meaningfully contribute to annual brand planning, market development and other brand initiatives. A TLL will be expected to create, socialize and execute a business plan that is aligned with brand strategy and coordinated with cross-functional activities.A TLL will be expected to have professional and productive relationships with key internal partners such as field sales, field medical and market access. They will be expected to foster collaborative and efficient ways of working norms in accordance with relevant policies regarding cross-functional interactions.