Reference #: 388413
Site Name: Durham Blackwell Street, USA - Pennsylvania - Philadelphia
Posted Date: Mar 11 2024Are you a curious analytics professional interested in driving performance of our Specialty Business Unit (SBU)? The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU, including customer targeting, segmentation, and behavioral analysis; marketing mix modeling/investment guidance; business performance drivers analysis; and measurement of pilots and experiments.This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence.Key responsibilities include:
Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams
Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
Create succinct story boards to communicate data learnings influencing business decisions
Continuously identify opportunities to:
Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
Use analytical tools (SAS, R, Python, or similar) to complete analyses including:
Targeting for marketing
Customer Segmentation
Segment profiling analyticsBasic Qualifications:
Bachelor's degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
2+ years of commercial pharmaceutical analytics experience with hands-on programming skills being applied in current role
Experience with analytical (SAS, R, Python etc.) & visualization tools (Tableau, PowerBI etc.)
Experience with analytical approaches and models, including segmentations, clustering methods, promotional response, digital analytics
Experience with manipulating different datasets & statistical modelingPreferred Qualifications:
M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
Experience in commercial analytics focused on biologics and/or oncology
Understanding of marketing fundamentals & frameworks that can be applied to solve analytical problems
Communication and presentation skills as evidenced through impactful presentations
Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimizationPlease visit to learn more about the comprehensive benefits program GSK offers US employees.Why Us?
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.Our success absolutely depends on our people. While getti g ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting site.GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.