Reference #: 406814
Site Name: Durham Blackwell Street, USA - Pennsylvania - Philadelphia
Posted Date: Oct 21 2024Head of Communications, Specialty and AIR (Anti-infective and Respiratory)
Location: Philadelphia, PA or Durham, NCAre you energized by a highly visible communications role that allows you to translate business priorities into compelling communications content for a global pharmaceutical company? If so, the role of Head of Communications, US Specialty and AIR, is an exciting opportunity for you.As the Head of Communications, US Specialty and AIR, you will lead all aspects of internal and external communications for both business units.In this role, you will coach, develop and empower a talented team of individuals responsible for the creation and execution of communication strategies addressing data and milestones for key portfolio and pipeline assets, the development and implementation of strategic, integrated experts and patient activators campaigns, as well as robust internal and external plans aligned to our global and US business priorities - positioning the US business as a leader in prevention and treatment in respiratory, anti-infectives and specialty-complex diseases areas.As the Head of Communications for US Specialty and AIR, you will also be accountable for the overall Business Units communications and engagement plans, in partnership with members of the respective leadership teams.All of your efforts will be in support of GSK's Innovation, Performance and Trust pillars helping the Company get ahead of diseases, together.Key Responsibilities:
Providing communications leadership and counsel for the SVP, Head of US Specialty Commercial Business and SVP, Head of AIR Business.
Continuously monitoring and staying ahead of issues impacting healthcare landscape in the US and, when appropriate, conveying and reinforcing the Company's ambition and ahead together narrative
Engaging, empowering, developing, and elevating the talented team of communicators supporting the US Specialty and Respiratory business priorities
Leading the internal communication strategy and plan execution to support performance, transformation and culture in the BUs in the US
Operating and collaborating as a credible, influential thought partner on the US Commercial Communications team as well as within the US and global Specialty and AIR businesses
Overseeing the development and implementation of above brand campaigns to extend awareness and elevate value of prevention of diseases for appropriate external customers activities are inclusive of but not limited to, thought leadership strategy and execution, social media and content development, leader message platform creation aligned to policies and issues impacting US public health and prevention (secondary and terciary)
In partnership with the US and global corporate media team, secure positive recognition and media coverage highlighting product and business milestones as well as the overarching strategy, vision and leadership of the company
Leading and managing the public relations and communications agencies
Acting as a key point of contact, collaborator and partner for all internal and external US and global stakeholdersOther aspects of this role include:
Leadership of all communications activities across the business units, including activities to support business leaders, individual brands, business priorities, internal change initiatives and pipeline assets
Provide counsel to the US Specialty leadership team on effective communications, issues management and strategic external activities
Build and execute internal and external strategic communications plans supporting both businesses in the US
Implement a structured approach to stakeholder management to ensure alignment with colleagues across key functions within GSK - including government affairs, public policy, medical and R&D as well as the global franchise - all to ensure a aligned, seamless delivery of business priorities and communications objectives
Work collaboratively across teams to ensure US priorities are reflected in global communications programs and activities impacting the US market
Create and manage content for internal communications for the business, including key messages, townhall support of leaders, Workplace engagement and communications related to change management (including organizational changes) and performance
Help to manage news flow externally (and internally) to ensure "share of voice" and market leadership for both BUs
Thoughtfully advise, prepare and coach company spokespeople who are telling the corporate story to external audiences, positioning GSK's comprehensive portfolio and customer-focused approach within this story
Ensure all activities are compliant with regulatory, financial and legal requirements and are conducted in accordance to GSK code of conduct, ethics and values - while always doing the right thing, while being ambitious for patients and accountable for impactWhy you?Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor's degree
10+ years of communications experience
3+ years of recent experience in product communications, change management, issues management, media relations and understanding of investor relations (including disclosure processes) and/or brand marketing (can be in combination with above, not separate)
3+ years of recent experience leading people (direct line leadership)
3+ years of recent experience working in a global and/or cross functional teamPreferred Qualifications:
If you have the following characteristics, it would be a plus:
Master's Degree
A minimum in of 3 years recent experience working in specialty, corporate healthcare, public health and/or federal government preferred
Experience developing and empowering high performing individuals, teams and a focus on building a talent pipeline
Deep understanding of the US external health care environment and stakeholder landscape as well as an understanding of regulatory process in connection with specialty assets and access and reimbursement in the US
Proven track record of excellence in communications
Comprehensive knowledge of FDA, CDC / ACIP regulatory processes
Experience working with advocacy organizations
Excellent judgement, high personal and business integrity
Strong business and commercial acumen including product launches and or line extensions
Proven strategic thinker combined with excellence in tactical implementation
Ability to demonstrate enterprise (big picture, global to local) leadership thinking.
Strong strategic, analytical and proactive problem-solving acumen with a strong external goal-oriented focus
Excellent verbal and written skills, with strong commercial knowledge
Agility and strong decision-making skills using evidence and applying judgement to balance pace, rigor and risk
Management of individual and team performance
Ability to manage issues and crisis, including scenario planning and activation of communications strategies, initiatives and cascades
Strong ability to manage multiple projects and brand priorities simultaneously
Excellent organizational and project management experience to ensure timely delivery and thoughtful execution
Experience with budget and agency management
Ability to collaborate across matrix team to keep stakeholders informed and involved as appropriatePlease visit GSK US Benefits Summary to learn more about the