As Director of Sales & Marketing, you are the visionary force behind the hotel’s sales revenue strategy, the voice of its positioning and the guardian of its desirability. You orchestrate all Sales and Marketing initiatives with precision, creativity, and purpose to elevate the hotel’s reputation and optimize its performance.Reporting directly to the General Manager, and in close collaboration with Hotel Performance, Revenue Management and Ecommerce teams, you design and implement a refined and ambitious strategy that positions the property as a market leader — in Rooms, F&B, MICE, Wellness and beyond.With a deep understanding of the luxury landscape, you know how to craft compelling narratives, unlock new business opportunities, and attract discerning clientele. You lead a talented team with charisma and clarity, nurturing excellence and accountability at every level.
What’s in it for you:Competitive compensation programs Employee benefit card offering discounted rates in Accor worldwideLearning programs and competitive voluntary benefits at minimal cost to youOpportunity to develop your talent and grow within your property and across the world!Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21What you will be doing:Sales LeadershipPlay a key role in the budget planning process by defining ambitious targets per segment and feeder market. Develop and execute an annual sales strategy aligned with these objectives to drive performance across all key revenue streamsNurture key partnerships in coordination with Accor global sales office, with luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature), and corporate clients.Represent the hotel at industry events, trade shows, and networking functions to promote the property and generate qualified leads.Organize and participate in sales missions, fam trips, client meetings, and promotional activities to enhance hotel visibility and attract new business opportunities.Coordinate cross-functional internal teams to ensure every event is flawlessly executed and becomes a memorable, impactful experience for clients.
 Marketing & Communication StrategyBring the brand promise to life within the hotel, turning it into a seamless, elevated, and emotionally engaging guest experience at every touchpointDevelop and implement a comprehensive hotel positioning and communication strategy to grow the hotel’s visibility, desirability, and reputation across key markets.Oversee the Marketing manager’s action plan including public relations, social media, advertising and digital marketing in connection with the Ecommerce director.Collaborate with brands and creative external teams to ensure visual identity and messaging along with the hotel luxury positioning.Ensure consistency of storytelling and visual identity across all content and activations, fully aligned with brand guidelinesGenerate strong local, regional, and international visibility through proactive media relations, influencer collaborationsBuild strategic partnerships with luxury brands and cultural players to create exclusive events, co-branded campaigns, and high-value activations.Revenue & Business IntelligenceDrive the sales team performance through data-driven decision-making and regular business reviews.Analyse market trends, competitive benchmarks and guest insights to identify new opportunities.Collaborate with the General Manager, Revenue, and Ecommerce Leaders to define the optimal business mix and contribute to monthly forecasts to improve accuracy, while developing targeted strategies for varying demand periods.Team DevelopmentRecruit, train and mentor a high performing sales and marketing team.Foster a culture of excellence, accountability and guest-centric service.Ensure alignment across sales, marketing, and revenue functions to achieve business goals.Levers / How you will drive resultsCustomer management optimization (Direct & Indirect), corporate & leisure FIT, online RFP, MICE preferred agreements, TMC and consortia preferred agreements, online leisure groups, HERA loyalty program, B2B CRM tools and sales analytics (ANAIS), PR, marketing campaigns, famtrip, sales missions, photoshootDeliverables & KPIs / How success will be measuredSales & Marketing roadmap, monthly business review, B2B revenues, B2B loyalty contribution, ROI and incremental business, lead response time, conversion rate, RPS, LQA