Job DescriptionThe L3 Activation Oncology Associate Director role is responsible for liaising with Oncology brand teams to understand their brand-specific strategies and priorities in order to inform the activation of their L3 Brand Plans. It is responsible for effectively translating Oncology marketing campaigns from Brand Teams into tactical execution plans. This role drives collaboration across different APEX verticals to execute new engagement experiences and drive outcomes for Oncology brands. It consolidates learnings from across Oncology Brand Teams to identify future APEX capabilities and services.The role will collaborate closely with the Global L3 team to share learnings and keep up to date on our global commercial framework (L3 NEXT). This role must have a comprehensive understanding of diverse areas and how they interconnect, including brand marketing, campaign planning, the omnichannel landscape, and paid and owned media.
Enact L3 methodologies and activate Oncology brand strategies within APEX by actively identifying and engaging the appropriate stakeholders across APEX required to execute them.
Capture the comprehensive needs of One our Company's Experience to activate Oncology brands’ desired “Learn” strategy to accelerate OME objectives
Attend Oncology brand team meetings, highlighting potential opportunities for APEX teams and functions to drive impactful outcomes.
Articulate how the work implemented ties to Oncology business priorities, pinpoint unaddressed needs and gaps, and devise actionable plans to bridge these.
Serve as the liaison between Oncology brand teams and other APEX teams.
Identify common themes and strategies across Oncology brand teams and share them with the Director, L3 Activation.
Collaborate across teams/key stakeholders, e.g., Brand Leadership, Medical, HHDDA, and Global teams, to drive project execution.
Create executive-level presentations and/or reporting of Oncology brand plan activation recommendations for appropriate senior management.
Proactively identify opportunities to elevate marketing outcomes within Oncology, leveraging insights into their unique priorities and requirements.
Demonstrate comprehensive understanding of Oncology’s business strategy, priorities, and needs to activate the L3 brand plans.
Share learnings with Director, L3 Activation as part of feedback to Global L3 Next team on how to improve the L3 framework.
Partner with Global L3 teams to understand upcoming changes and new features to the L3 framework.
Education Minimum Requirements:
Bachelor’s degree
Required Experience and Skills:
3+ years of experience in one or a combination of the following: Marketing strategy, brand strategy planning, digital process mapping or launch strategy design
5+ years healthcare industry knowledge
Experience working on and leading agile teams
Demonstrates customer-centric, growth mindset and mental agility to meet business needs
Demonstrated ability to think critically and creatively, challenge the status quo, and drive change
Demonstrated ability to prioritize initiatives, work and mobilize resources to drive release plans
Demonstrated ability to drive business process improvement and measurement of results (metrics and KPIs)
Demonstrated ability to clearly communicate and adjust communications to the audience
Strong collaboration skills - ability to help teams understand the big picture, their role, and expectations to work together to achieve objectives
Preferred Experience and Skills:
Ability to translate business needs to marketing capabilities
3+ years of experience in influencing stakeholders in matrixed environment
Change management skills – ability to gain sponsorship for change and work as a change agent to effectively drive change
Strong understanding or aptitude to learn business processes, practices and regulations pertaining to the pharma industry in the US Market
NOTICE FOR INTERNAL APPLICANTSIn accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. 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This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.Search Firm Representatives Please Read CarefullyMerck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.Employee Status:RegularRelocation:DomesticVISA Sponsorship:NoTravel Requirements:10%Flexible Work Arrangements:HybridShift:1st - DayValid Driving License:NoHazardous Material(s):n/aJob Posting End Date:10/1/2024A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.Job Posting End Date: 10/01/2024A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.Requisition ID: R313342