Senior Writer, Consumer Content
Job ID
301315Location
US-PA-MechanicsburgExperience (Years)
8Category
Corporate - MarketingStreet Address
4714 Gettysburg RoadCompany
Select MedicalPosition Type
Full TimeOverviewSenior Writer, Consumer Content
Communications & Branding Department
Outpatient Division
(Hybrid/On-site)
Employer will not sponsor work visas for this position now or in the future and is not interested in corp.-to-corp. business arrangements at this time.
Select Medical is one of the largest operators of critical illness recovery hospitals, rehabilitation hospitals, outpatient rehabilitation centers, and occupational health centers in the United States, with more than 50,000 colleagues caring for nearly 100,000 patients every day across our care continuum. Select Medical and its parent company, Select Medical Holdings Corporation (NYSE: SEM), are based in Mechanicsburg, Pennsylvania, and honored to be recognized as one of America's Best-In-State (Pennsylvania) Employers 2020 by Forbes.
As part of the Communications & Branding (C&B) Department, the senior writer is responsible for the development of consumer-facing content across all Outpatient Rehabilitation Division programs and services.This individual will work closely with market leadership to create compelling marketing pieces and website content that supports the largest network of physical therapy centers across the U.S. with the goal of effectively growing awareness among consumers about the best-in-class programs and services offered at the company's 1,900+ physical therapy centers in 38 states and the District of Columbia. This team member will also closely partner with the senior writer of referral content to ensure a well-rounded strategy to programs and services messaging.This position reports to the C&B director of outpatient content strategy and is located in Mechanicsburg, PA with a hybrid work schedule of M/F work-from-home and T/W/Th in office. ResponsibilitiesWrites and updates consumer collateral for all programs and services.
Writes and updates content across 16 and growing outpatient brand websites.
Writes patient success stories and blogs.
Ensures consumer content relevancy and accuracy.
Ensures consistent tone across all consumer content, regularly analyzes for messaging impact.
Applies research and outcomes insights to develop compelling messaging.
Monitors effectiveness of consumer collateral throughout lifecycle, i.e. content audits.
Partners with C&B teammates on all aspects of consumer content review, production and distribution of consumer content.
Edits social media and center-specific web page content.
Adheres to company/department brand governance standards.
Performs other duties or special projects, as assigned.QualificationsRequired:
Minimum 8 years of writing experience.
Exceptional writer with proven expertise in developing highly-compelling health care content.
Strong verbal communication skills.
Expert at multi-tasking; high degree of agility to simultaneously manage multiple, large projects.
Proven track record in content creation and management across multiple brands and programs.
Excellent organizational skills and ability to prioritize to meet deadlines.
Results-driven mindset.
Highly collaborative team player.
Command of AP Style.
Proficiency of Microsoft Office and project management tools
Preferred:
Writing test required.Additional DataSelect Medical and its parent company, Select Medical Holdings Corporation (NYSE: SEM), are based in Mechanicsburg, Pennsylvania, and honored to be recognized as one of America's Best-In-State (Pennsylvania) Employers 2020 by Forbes.For more information, visit selectmedical.com or https://youtube.com/SelectMedicalTV. Select Medical strives to provide our employees with a solid work-life balance, as we understand that happy employees have both fulfilling careers and fulfilling lives beyond our doors.
An extensive and thorough paid orientation program.
Paid Time Off (PTO) and Extended Illness Days (EID).
Health, Dental, and Vision Insurance; Life insurance; Prescription coverage.
A 401(k) retirement plan with a company match.Select Medical is committed to having a workforce that reflects diversity at all levels and is an equal opportunity employer. Qualified applicants are considered for employment, and employees are treated during employment without regard to race, color, religion, national origin, citizenship, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other characteristic protected under applicable law.