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Remote - California | Remote - California Full time | Full time REQ-2024-416At Customers Bank, we believe in working hard, working smart, working together to deliver memorable customer experiences and having fun. Our vision, mission, and values guide us along our path to achieve excellence. Passion, attitude, creativity, integrity, alignment, and execution are cornerstones of our behaviors. They define who we are as an organization and as individuals. Everyone is encouraged to have personal development plans. By doing so, our team members are on their way to achieve their highest potential and be successful in their personal and professional lives.Are you ready to be part of something extraordinary? Customers Bank, with 15 years of rich history, is poised for an exciting transformation. Our newly appointed Chief Marketing Officer, a seasoned financial marketing leader, is assembling an all-star team. Together, we'll redefine the landscape of Private Business Banking and elevate customer service to new heights. This is your chance to shape the future of our brand and leave an indelible mark. Join us on this exhilarating journey!As Vice President, Head of Corporate Communications, you will be a key leader in defining and executing our communications strategy. This role is pivotal in shaping and maintaining the public image of Customers Bank, driving strategic narrative across all media platforms, and leading a dynamic communications team to achieve outcomes that align with our corporate objectives.Responsibilities.
Strategic Communications Leadership: Develop and execute a holistic communications strategy that promotes our core messages and corporate identity. Drive the strategy, planning and implementation of corporate communication strategies and activities to convey Customer's Bank unique value proposition across all audiences.
Media and Public Relations: Develop proactive media relations strategies to enhance the company's profile across key markets. Manage press relationships, organize media briefings, and oversee the production of press kits. Lead on all public relations matters, including crisis management and public affairs, to protect and defend the company's reputation.
Brand and Messaging Consistency: Ensure brand consistency and coherence across all platforms and materials. Guide the messaging framework for internal and external communications to support the company's strategic priorities and brand positioning.
Crisis Communication: Lead the company's crisis communication strategy, including rapid development and dissemination of responses during crises to manage and mitigate potential negative impacts on the company's reputation. Develop and maintain a crisis communication plan that includes message development, stakeholder management, media handling, and post-crisis evaluation. Serve as a key spokesperson during crisis situations, maintaining transparency and credibility with the public, media, and other stakeholders.
Investor Relations: Support the preparation of investor relations materials translating business performance into succinct, targeted messaging. Advise on the content and development of high-profile public-facing documents including the annual report, sustainability report, media releases, etc.
Content Development and Management: Supervise the development of high-quality content that engages audience segments and leads to measurable action. Decide on content distribution channels and tactics, including digital, print, and social media.
Lead Community Relations and Corporate Philanthropy Initiatives: Develop and implement strategic community engagement programs and corporate social responsibility (CSR) initiatives. Foster partnerships with local and national organizations and oversee charitable giving efforts to enhance the company's reputation and positively impact the commu ity.
Team Leadership and Development: Manage a high performing in house and external agency team , fostering an environment of collaboration and innovation. Set clear team goals, delegate tasks, and set deadlines. Provide mentorship, ensure professional development, and provide feedback to team members
Cross-Functional Collaboration: Work closely with senior leadership across various departments, such as Marketing, People Experience Team, and Investor Relations, to integrate communications and ensure a unified corporate message. Provide strategic counsel and support to senior leadership and their teams on priority initiatives
Analytics and Impact Measurement: Regularly evaluate the effectiveness of communication strategies using qualitative and quantitative research methods. Implement changes based on feedback and analytics to improve reach and impact
Qualifications
At least 15 years of progressive leadership experience in corporate communications or public relations, preferably in a highly regulated industry.
Skilled communicator with the ability to translate complex concepts into clear and compelling messages both verbally and in writing.
A strong background leading communications and navigating complex stakeholder relationships in highly regulated industries is preferred.
Demonstrated success in developing strategic communication plans and campaigns that deliver measurable results
Extensive experience managing a diverse team and working with senior executives and stakeholders
Proven success working closely with external and internal stakeholders, including senior-level executives on messaging, speaking opportunities, media requests, internal communications, and more.
Strong crisis management skills and experience managing media relations
Outstanding communication skills, both written and verbal, with an aptitude for crafting engaging and clear narratives.
Strong attention to detail, including the ability to thrive in a fast-paced, changing environment and the ability to manage competing priorities.
Possess strong judgment and interpersonal skills to be able to work with highly confidential information.
Customers Bank is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.We also provide reasonable accommodations, upon request, to qualified individuals with disabilities, in accordance with the Americans with Disabilities Act and applicable state and local laws.Diversity Statement:At Customers Bank, we believe in working smart, working together, and having fun while delivering innovative solutions and memorable experiences for our customers. We are committed to the continual advancement of a culture which reflects the value we place on diversity, equity, and inclusion. We honor the diverse experiences, perspectives, and identities of our team members, and we r
Vacancy caducado!