Manager Marketing & Media Analytics
req39731
Employment Type: Regular
Location: HORSHAM,PA
Have you ever enjoyed Arnold, Brownberry or Oroweat
bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee,
Entenmann's or Marinela cake or donut? If the answer is yes, then you know
Bimbo Bakeries USA!More than 20,000 associates in bakeries, sales centers,
offices and on sales routes work to ensure our consumers have the freshest
products at every meal. In addition to competitive pay and benefits, we provide
a safe and inclusive work environment that appreciates diversity, promotes
development and allows our associates to be their authentic selves.Description:Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $95,000.00 - $133,000.00
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
#LI-TN1
Position Summary:
BBU is on a marketing transformation journey, and we are seeking a Marketing and Media Analytics Manager who wants to help us build. This role is part of BBU's new Media, Analytics, and Content (MAC) team, which is part of the Marketing Center of Excellence. The ideal candidate will have a resilient entrepreneurial mindset that enjoys celebrating wins and learning from failures. We have several growing brands, and our portfolio already includes a slate of trusted and iconic brands - Thomas', Sara Lee, Entenmann's, and Bimbo/Marinela.
The Marketing and Media Analytics Manager will have a strong understanding of A/B testing, Marketing Mix Modeling, and a passion for Digital Marketing. We are looking for a team player that will collaborate with Media Managers, Content Strategy Managers, and Brand Management on a day-to-day basis in our agile marketing practice. This role will also be the primary conduit between brands and the provider of our Marketing Mix Modeling and analytics, helping brand teams interpret and act on results.
The Marketing and Media Analytics Manager will be responsible for maintaining, executing, and enhancing our media measurement system. This will include the management of multiple data sources, including retail sales data sets and media performance data sets from digital/social / programmatic platforms. This role will be responsible for all analytical inputs in test/experimentation design, identifying and executing test measurement methodologies, and analysis of testing results.
This role is remote.Key Job Responsibilities:
Analyzes media/marketing performance across key levers (channel, tactic, audience, geography, etc.) to inform testing backlog and form recommendations about opportunities to improve marketing and media performance
Leads analytical elements of marketing test design, including defining test methodology and KPIs
Selects appropriate test and control groups (e.g. test/control markets for matched market methodology)
Executes marketing test/experimentation measurement and analysis
Translates and interprets marketing testing data to insights and business outcomes, and sizes impact of test results when applied at scale
Creates, manages, and distributes testing dashboards/visualizations to cross-functional and leadership teams
Contributes to the advancement and evolution of testing capabilities, including methodologies, dashboards, and data tools
Collaborates with agency and third-party partners to internalize marketing performance data
Supports the acceleration and advancement of BBU's marketing data ecosystem
Interfaces with providers of marketing mix modeling and analyses and translates to ensure consistent use of marketing mix analysis across brands
Position Requirements:Education and Work History:
Bachelor's Degree in Business, Marketing, or related field preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may b substituted.
5-7 years experience in a related field with a heavy focus on data analytics
Excellent verbal communication and interpersonal skills essential for team collaboration
Knowledge of advanced analysis and marketing measurement techniques, including marketing mix modeling, A/B testing, agile attribution, multi-variate testing, regression, segmentation
Familiarity with marketing mix modeling providers like Ipsos, IRI, and Nielsen
Familiarity with retail sales datasets (ideally from a supplier / CPG side)
Experience with data programming and software like Python, SQL, R, SAS, Alteryx
Skilled at creating data visualizations from raw data using advanced Excel functions, Tableau, PowerBI, Qlik, etc.
Familiarity with digital marketing/media datasets and platforms like ad servers and DSPs
Experience in performance media for successful consumer products brand(s); current or prior experience with paid social, display, video, search, and content syndication.
Well-rounded understanding of Digital Media
Ability to set KPI's and communicate performance, improve measurement
Can translate media data to actionable insights to inform testing backlog creation/prioritization, test design details, and measurement.
Ability to communicate test/optimization objectives and media buying details (e.g. targeting parameters, channel details, buy mechanics, audience data sources).
Math, analytical, and forecasting skills
Proficient in Microsoft Excel
Ability to self-organize and execute deliverables independently.
15% travelPreferred skillset:
Strong understanding of statistics
Experience with ad serving technology: trafficking, pulling reports, making, and placing tracking tags
Working knowledge of Google Analytics or similar web analytics suite
Advanced understanding of platforms like Facebook Ads, Google Ads, Advanced TV, etc.
Experience building or working with data engineers to build data products
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a
policy that provides equal employment opportunity for applicants and employees
regardless of race, color, religion, sex (including pregnancy, sexual
orientation, or gender identity), national origin, age, disability, genetic
information, marital status, veteran status, any other classification protected
by law.