Growth Marketing Manager (Remote)

We are seeking a strategic, analytical, and creative Growth Marketing Manager to lead customer acquisition and lifecycle engagement across our HCP audience and B2B (pharma/agency) marketing segments. This role will be instrumental in scaling our endemic HCP audience and fueling top-of-funnel growth for our commercial business.You will own and optimize multichannel campaigns—from SEO and paid acquisition to onsite conversion, lead gen funnels, and campaign experimentation. The ideal candidate brings a performance-first mindset with a sharp understanding of both HCP and media buyer dynamics in digital healthcare media.Key ResponsibilitiesHCP Audience GrowthDrive growth of MDLinx’s endemic HCP audience through SEO, referral, paid acquisition, social, newsletter, and partnershipsDevelop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focusBuild and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagementPartner with product and editorial teams to create feedback loops between engagement behavior and content strategyCommercial Growth Support (B2B)Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategistsSupport sales and client success to align messaging, capture new business opportunities, and improve conversionDevelop growth experiments for new offerings (e.g., Flashpoint, Smartest Doc, peer-led campaigns) to test traction and scalePerformance OptimizationPartner with data analyst to develop dashboards to monitor key growth metrics (traffic, conversion, retention, cost per Growth, engagement depth)Design and run A/B tests across landing pages, email funnels, CTAs, and onboarding journeysWork with analytics, engineering, and martech to enhance tracking, attribution, and personalizationMarketing Technology Management:Partner with martech lead to evaluate and manage marketing technology tools to enhance campaign performance, measurement, and reporting.Stakeholder Collaboration: Work closely with internal teams, including content, design, and sales, as well as external partners, to ensure alignment and effectiveness of marketing strategies.