Reference #: 2096
OverviewWhen you join the Members 1st team, you become part of something much bigger than a credit union. You become part of our faM1ly-a tight-knit bunch with big dreams and even bigger values. It is an exciting time for us as we continue to grow, and we hope that you will choose to grow along with us. Wanting the absolute best for our associates means more than just competitive pay. It means fantastic healthcare, paid benefits, opportunities for professional advancement and work-life balance - and best of all, a place where you are accepted and respected for your individuality.
ResponsibilitiesThe Vice President Digital Engagement and Research delivers superior member experience, driven by insights and analytics to deliver on our mission, brand and goals. The role will ensure excellent performance in areas of member service, consultative sales and service standards, growing member share of wallet, process improvement, workforce optimization, digital delivery, and quality assurance. This position will lead with a digital-first approach, leading the development of seamless and convenient digital experiences to increase revenue and share of wallet, drive member digital usage and adoption, enhance efficiencies and improve service quality through innovative enhancements.This role will also lead efforts to develop and implement member engagement, retention, and loyalty programs, leveraging member data and insights to drive member satisfaction and stay current with emerging marketing trends and tools, adapting new techniques and technologies as necessary to enhance marketing efforts and performance. The role leads the organization's digital marketing strategy across the purchase journey, including lead generation (organic and paid search strategy and optimization), website, social (response and monitoring, analytics, targeted paid), email, text and chat. The position will own, build, and deliver member segmentation strategy to drive personalization across channels including targeted sales and cross-sell strategies based on insights and report effectiveness. In addition, the role will also lead and maintain consumer journey maps, working with cross-functional teams. The role will prepare and manage the budget and overall business and financial performance, maximizing the value of channel delivery on members' experiences and organization's financial outcomes.SKILLS
Ability to motivate and influence others
Ability to interpret policies, applicable laws and procedures
Ability to think strategically and work collaboratively
Advanced interpersonal, organizational, analytical skills
Strong understanding of financial industry Customer Service environment and emerging trends
Strong digital marketing experience required, across paid, owned and earned strategies
Strong understanding of user experience journey mapping and measurement
Advanced experience in marketing segmentation, persona development and contextualizationCOMPETENCIES
Effective knowledge
Accountability and self-management
Teamwork and leadership
Communication
Innovation and problem-solvingWORKING CONDITIONS/PHYSICAL DEMANDS
Ability to communicate effectively in English, both orally and in writing
Visually able to perform activities such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading
Ability to sit for extended time periods
Sufficient manual skill for operation of PC keyboard and other standard office equipment
Ability to travel, including occasional overnight travel
Ability to exert minimum amounts of force occasionally to lift, carry, push, pull or move objects
Qualifications10-15 years of related experience; 8-10 years of leadership/management experience
Does this position require a valid Drivers License?No
Education LevelGeneral and business knowledge equivalent to a bachelor's degree
Compensation Overviewe are excited to offer a competitive salary for this position. This figure serves as the entry point in our salary range, and there is potential for the actual salary to be higher based on a variety of factors, such as your experience, skills, education, and location. We believe in recognizing and rewarding talent, so our compensation packages are thoughtfully designed to reflect the unique qualifications and contributions of each candidate.
The minimum salary for this position is:$143,000+
About UsAt Members 1st, we look for individuals who will show up as their whole self because we value diversity, inclusion, and belonging, as well as people who believe in the philosophy of, WE>me. To be sure you align with our company mission, vision, values and culture reference the information below.Company Culture is at Our CoreIf there is one concept, we want you to understand about us, it is this. WE. It is a simple little word but means everything here. We think as one. One faM1ly. One community. One place where everyone belongings. Everything we do is in the best interest of all of us.What WE BelieveOur Missions: WE serve our members, associates, and communities through support, empowerment, and meaningful relationships.Our Vision: WE are growing our faM1ly by delivering everything they need to live well financially, through all life's moments and milestones.Our Values: WE deliver unparalleled experiences through a culture of WE. WE > me. WE are servant leaders- at work and in the communities we serve. WE are financially safe and sound stewards of members dollars. WE are faM1ly.Join a company that grows with you - personally and professionally
Equal Opportunity EmployerMembers 1st provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities