Digital Marketing Specialist (SEO & Google AdWords Management)
We are seeking a dynamic and results-driven Digital Marketing Specialist with expertise in SEO and Google AdWords management. The ideal candidate will be responsible for developing and executing digital marketing strategies to enhance our online presence, drive traffic, and improve conversion rates. This role requires a blend of analytical skills, creativity, and a strong understanding of digital marketing trends.
This role is one of the pivotal roles in our success. We are looking for our missing piece.
Do you desire to work with a team steeped a culture of respect, learning, discovery, celebration and collaboration?
Key Responsibilities
SEO Strategy Development:
Conduct comprehensive keyword research to optimize website content and improve search engine rankings.
Implement on-page and off-page SEO strategies, including optimizing meta tags, headings, and internal linking.
Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO software.
Google AdWords Management:
Create, manage, and optimize Google AdWords campaigns to maximize ROI and achieve business objectives.
Develop ad copy and landing pages that align with campaign goals and target audience.
Conduct A/B testing to improve ad performance and conversion rates.
Content Marketing:
Manage our in-house created content to develop engaging and SEO-friendly blog posts, articles, and website content.
Ensure content aligns with SEO best practices and supports overall marketing goals.
Performance Analysis:
Track and report on key performance indicators (KPIs) for SEO and digital marketing campaigns.
Use data-driven insights to make recommendations for continuous improvement.
Market Research:
Stay updated on industry trends, digital marketing innovations, and competitor strategies.
Identify new opportunities for growth and optimization.
Collaboration:
Work closely with sales, and leadership to align marketing strategies with overall business objectives.
Qualifications:
Proven experience and track record in digital marketing, with a strong focus on SEO and Google AdWords management.
Proficiency in Google Analytics, Google AdWords, and other digital marketing tools.
Solid understanding of SEO best practices and algorithms.
Excellent analytical skills and the ability to interpret data to drive decision-making.
Strong written and verbal communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
Knowledge of WordPress, HTML/CSS and website management is a plus.
What We Offer:
Competitive salary and performance-based bonuses.
Opportunities for professional development and growth.
A collaborative and innovative work environment.
Vacation, health insurance, stock options.
How to Apply:
Interested candidates should submit their resume, a cover letter, and examples of previous digital marketing campaigns to be considered.