Vacancy caducado!
Job Title Brand Manager Department Brand, Marketing and Communication Manager Title Director, Marketing and Communication Direct Reports Brand Management Staff Requisition # 24023 Pay and Benefits Estimated hiring range $107,910 - $130,570 / year, 5% bonus target, full benefits. www.careoregon.org/about-us/careers Posting Notes Hybrid Position - need to live in Oregon/SW Washington. Job Summary The Brand Manager will be responsible for developing and executing brand strategies to drive brand equity and awareness, including oversight of Public Relations, Media Relations and Social Media. This role requires a creative thinker with strong analytical skills, capable of successfully managing matrixed teams and collaborating with various stakeholders to achieve brand objectives. Essential Responsibilities
Develop and implement comprehensive brand strategies in alignment with organizational goals.
Conduct research and competitor analysis to identify brand opportunities and trends.
Gather and analyze consumer insights, feedback, and market trends to inform brand decisions.
Use data to refine brand strategies and messaging.
Define and maintain a clear and consistent brand positioning in the market. Develop and refine brand messaging to resonate with target audiences.
Collaborate with internal stakeholders, design, digital and marketing segment leads to ensure brand consistency across all touchpoints.
Provide brand guidance and support for enterprise design deliverables .
In collaboration with creative services leadership, oversee the development and maintenance of brand visuals.
Ensure adherence to brand guidelines.
Conduct brand audits and provide recommendations for improvement.
Plan, execute, and evaluate integrated brand campaigns across various channels (digital, print, social, etc.).
Monitor campaign performance and adjust strategies for optimal results.
Identify and evaluate potential brand partnerships and collaborations that align with brand values and objectives.
Negotiate and manage partnerships to maximize brand exposure and reach.
Develop and manage the brand budget, allocating resources efficiently to meet brand objectives.
Monitor spending and report on budget utilization.
Employee Supervision
Manage team(s) and recommend team direction and goals in alignment with the organizational mission, vision, and values.
Identify work and staffing needs to meet work expectations; recruit and hire, using an equity, diversity, and inclusion lens.
Plan, organize, schedule, and monitor work; ensure employees have information and resources to meet job expectations.
Lead the development, communication, and oversight of team and individual goals; ensure goals, expectations, and standards are clearly understood by staff.
Train, supervise, motivate, and coach employees; provide support toward employee development.
Incorporate guidance from CareOregon equity tools into people leadership, planning, operations, evaluation, and decision making.
Ensure team adheres to department and organizational standards, policies, and procedures.
Evaluate employee performance and provides regular feedback to support success; recognize strong performance and address performance gaps and accountability (corrective action).
Perform supervisory tasks in collaboration with Human Resources as needed.
Organizational Responsibilities
Perform work in alignment with the organization’s mission, vision and values.
Support the organization’s commitment to equity, diversity and inclusion by fostering a culture of open mindedness, cultural awareness, compassion and respect for all individuals.
Strive to meet annual business goals in support of the organization’s strategic goals.
Adhere to the organization’s policies, procedures and other relevant compliance needs.
Perform other duties as needed.
Experience and/or Education
Required
Minimum 5 years’ experience in brand management with proven track record of building and maintaining successful brands
Preferred
Minimum 2 years’ experience in a supervisory position
Bachelor’s degree in Marketing, Communications, Business, or related field
Health care experience
Agency experience
Brand Management, Public Relations and/or Social Media Certification
Knowledge, Skills and Abilities Required
Knowledge
Strong knowledge and skills in Brand Management, Public Relations and Social Media
Knowledge of brand measurement concepts and principles
Skills and Abilities
Excellent written and verbal communication skills, including presentation skills
Excellent computer skills including use of Office productivity tools such as Microsoft PowerPoint, Word, and Excel
Strong analytical and strategic thinking skills
Excellent project management and cross-functional collaboration skills
Ability to work effectively with diverse individuals and groups
Ability to learn, focus, understand, and evaluate information and determine appropriate actions
Ability to accept direction and feedback, as well as tolerate and manage stress
Ability to see, read, and perform repetitive finger and wrist movement for at least 6 hours/day
Ability to hear and speak clearly for at least 3-6 hours/day
Working Conditions
Work Environment(s): ☒ Indoor/Office ☐ Community ☐ Facilities/Security ☐ Outdoor Exposure
Member/Patient Facing: ☒ No ☐ Telephonic ☐ In Person
Hazards: May include, but not limited to, physical and ergonomic hazards.
Equipment: General office equipment
Travel: May include occasional required or optional travel outside of the workplace; the employee’s personal vehicle, local transit or other means of transportation may be used.
#Li-Hybrid
Candidates of color are strongly encouraged to apply. CareOregon is committed to building a linguistically and culturally diverse and inclusive work environment.
Veterans are strongly encouraged to apply.
We are an equal opportunity employer. CareOregon considers all candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or veteran status.
Visa sponsorship is not available at this time.
Vacancy caducado!