Adobe Campaign Business Practitioner

We Are: Accenture Adobe Business Group. What Accenture does best is UNLEASH the powers of emotion, empathy, and excitement at an enterprise scale to create the best experiences on the planet— for our clients and their customers. Now more than ever, the future belongs to those who ignite and propel the human experience. Those who turn innovation into action. Powered by creativity. Fueled by data and technology. So it only makes sense that we made ourselves experts at unleashing the power of Adobe, the world’s most advanced customer-experience company. Because by combining passion, data, design thinking, and a dedicated global team of marketers, strategists, and technologists, singularly focused on creating the best experiences, Accenture makes it possible to realize the true potential of the Adobe platform.You Are:Accenture deliver full-stack Adobe solutions for brands that are looking to accelerate business growth through hyper-personalization and connected customer experiences. To deliver this we provide customer strategy, technology implementation, data solutions, business change management, user experience design and development, marketing activation and advanced analytics services to help clients achieve rapid time-to-value from Adobe technology.We’re looking for an Adobe Campaign expert to join our team in a solution consulting role to help clients adopt the Adobe Experience Cloud and support to business transformation. This is a combined pre-sales and solution implementation role requiring a high-level of technical platform knowledge and practical marketing activation experience.Our Adobe Campaign Business Practitioner contributes to the business in three main areas:

Pre-sales Support – Working closely with our growth, alliances and client service teams to help accelerate the sales process and onboard happy clients. This will include defining marketing technology strategy, roadmaps and budgets as well as writing proposal and SoWs.

Solution Implementation – Working with our clients on product implementations to help them define solutions and accelerate delivery acting as a product owner, or work in support of a client product owner, on large scale implementations and transformation programs.

Internal Capability Enablement – Working with our internal teams to help accelerate practice growth through knowledge sharing, service definition, training and partner certification.

The Work:This is a complex and challenging role with many aspects that you will need to balance on day-to-day basis including:

Contributing to complex technology implementation projects.

Supporting our teams delivering large programs of work beyond marketing technologies e.g. into areas such as data platforms, analytics, experience platforms, creative/production services etc.

Support new business qualification so that we are focusing on the right types of opportunities

Providing pre-sales support for growth and client services teams including proposal writing, pitch delivery and statements of work.

This role will include hands-on delivery of solutions. As a solution business practitioner you will act as a functional lead on large scale implementations. Accountable to a program leadership team you will be responsible for the successful delivery of Campaign implementations as well as business enablement and migration/marketing activation work packages relating to marketing technology. To help our teams achieve successful outcomes, you will need to be resilient, decisive, and work tirelessly to lead solution delivery. This role requires a high-level of flexibility, but day to day responsibilities will typically include:

Organizing and facilitating discovery and business requirement gathering workshops

Writing BRDs, Epics and Stories

Defining solution and technical architecture

Owning business objectives and requirements during delivery and coordinate dependencies and priorities across multiple teams

Overseeing acceptance testing and issue resolution

Working with strategy and planning teams to define marketing activation use case that leverage solution capabilities and Accenture best-practices

Leading marketing activation teams to deliver use cases, customer journeys and campaigns

Travel may be required for this role. The amount of travel will vary from 0 to 100% depending on business need and client requirements.

Here's What You Need:

A minimum of 3 years of experience with Adobe Campaign

A minimum of 1 year of experience with Marketing Technology implementation Practitioner.

Bachelor's degree or equivalent (minimum 12 years work experience). If Associate d egree, must have equivalent minimum 6 year work experience.

Bonus points if:

Evidence of leading multi-platform Adobe solutions as a product owner, technical client service lead or solution consultant

Adobe Experience Cloud tool certification (Adobe Campaign, Adobe Journey Optimizer, Adobe Experience Platform, Adobe Target, and/or Adobe Analytics are desirable)

Some experience with digital marketing, CRO, digital analytics, decisioning, campaign planning, creative and UX disciplines

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