Paid Search Analyst

Assist in the creation, optimization, and internal processes related to paid search campaignsDaily management of specific paid search participants, with keen ability to trouble-shoot campaigns quickly and preciselyConduct weekly and monthly reviews of relevant KPIs to advise on ongoing management strategiesCreate ongoing and ad-hoc reports to support analysis of program performanceCollaborate with other paid search team members to synthesize learnings and shape strategic initiativesPresent findings and provide suggestions to improve program performance to digital marketing team members and leadership teamsSupport Marketing Support team members with relevant insights and guidance related to florist inquiries (including call scripting and documentation policies to ensure quality and consistency throughout the Marketing department)Communicate/train other departments when necessary on paid search program (e.g. sales, customer service)