Social Media Content Creation Specialist

Description:We are searching for a motivated self-starter with a passion for producing engaging video and static content for social media platforms like TikTok and Instagram for a couple of subsidiaries in our client portfolio. The ideal candidate is confident being in front of or behind the camera, savvy in graphic design, hyper-creative, has a passion for healthy living, and fired up about pioneering new creative tactics to drive engagement with health-conscious consumers and GLP-1 users through their weight management/loss journey.PRIMARY RESPONSIBILITIES: Social Listening: Perform listening across channels to identify relevant trends and opportunities for content that allows the brands to drive engagement and relevancy Develop and Pitch Creative Ideas: Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram that strategically ladder back to brands’ overall strategy and ambition End-to-End Content Creation: Design, produce, edit, and copywrite for all social content across TikTok and Instagram Perform On-Camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content Analyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to garner more engagements, reach, followers, etc. Stay Trend-Savvy: Keep up-to-date with the latest trends and formats in short-form content to maintain relevance and audience appeal Collaboration: Bring forward social led ideas and continuously collaborate closely with Community Manager and brand team to execute strategiesREQUIRED EDUCATION AND EXPERIENCE: Bachelors Degree preferred, not required Minimum of 3-5 years experience in content creation and/or social media management representing a brand or organization Strong content creation skills that are distinctive and reflect the brand’s strategy and voice Demonstrated ability to think creatively and have a strong understanding of culture Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms – Instagram, TikTok and Video Editing knowledge required Exceptional understanding of the social media landscape inclusive of Instagram and TikTok Ability to synthesize data to identify insights to inform creative content and opportunities Exceptional communication (written and oral) skills Experience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teams Some travel requiredo Travel to Solon, OH for onboarding/training at the initial part of the contracto May attend events PREFERRED EXPERIENCE: Experience using social listening and publishing tools Previous experience working with large brands and partner agenciesSkills:Social media platforms, Content Creation, Social Media, TikTok, Instagram, Social Listening, Large Consumer Brand Experience, Food StylingAdditional Skills & Qualifications:They are looking for someone very tapped into cultural trends, especially on TikTok, and what is trending on the channel. Someone who is chronically online and who can take the trend and appropriately insert the brand. Very TikTok (TT) culture aware, internet forward, chronically online and loves TT○ May make content for Instagram or website, but main focus is on TT Knows trends on TT and can translate that for the brands Someone who has experience with brands, not necessarily food, but that's a plus○ Has some agency or corporate exp is a plus Social listening experience Will develop and pitch creative ideas On camera and behind camera (20% on camera, does not need to be face of the brand) Day in the life:○ Research on trends and TT for the week○ Ideate content for the brand and pitch to the team○ Team discusses, approves, then content is created and postedExperience Level:Intermediate LevelAbout TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.