Product Marketing Analyst - Aftermarket & Hydraulic Hose

HOW YOU WILL MAKE AN IMPACT We are seeking a dynamic and strategic Product Marketing Analyst - Aftermarket & Hydraulic Hose to join our team. In this critical role, you will be responsible for developing, leading, and executing a comprehensive marketing and communications strategy designed to strengthen our position in the aftermarket segment while supporting the goals and initiatives set forth by Product Management.This role goes beyond traditional marketing; you will be the driving force behind crafting compelling narratives, targeted campaigns, and customer-focused programs that elevate our brand presence, promote product adoption, and generate sustained growth across all aftermarket product lines. Additionally, you will oversee and coordinate the marketing efforts for our hydraulics portfolio, ensuring alignment and integration across multiple business segments and distribution channels.As a key liaison between Product Management, Sales, and external partners, you will transform technical product information into clear, persuasive messaging that resonates with target audiences. Your strategic thinking, creative problem-solving, and ability to balance long-term vision with day-to-day execution will be essential as you translate market needs into actionable marketing initiatives.This is a unique opportunity to shape the voice and visibility of an industry-leading product portfolio, drive market engagement, and strengthen partnerships with both internal and external stakeholders.Key ResponsibilitiesDevelop, implement, and manage a strategic marketing and communications plan that supports business objectives for the aftermarket segment and aligns with the direction of Product Management.Serve as the lead marketing strategist for the full aftermarket product portfolio, ensuring brand consistency and relevance in all customer-facing materials.Create, coordinate, and execute multi-channel marketing campaigns that drive brand awareness, product positioning, and lead generation.Develop and manage targeted marketing initiatives for the hydraulics product line, spanning multiple market segments and geographic regions.Collaborate cross-functionally with Product Management, Sales, Engineering, and Digital teams to ensure product launches, promotions, and campaigns are effectively executed and meet market expectations.Oversee the development of sales enablement tools including brochures, presentations, training materials, and digital assets to support distributor and customer success.Analyze market trends, customer insights, and competitive intelligence to shape marketing strategy and adjust tactics as needed.Develop compelling content for both internal and external communications, including case studies, newsletters, website updates, social media, and trade media publications.Plan and manage participation in industry trade shows, customer events, and promotional activities, ensuring brand excellence and engagement.Establish metrics to monitor and measure the success of campaigns and continuously refine strategies for greater impact and efficiency.Act as a brand steward, ensuring adherence to corporate identity and trademark guidelines across all communication channels and touchpoints.