DescriptionLEGENDS Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay. LEGENDS & THE OHIO STATE UNIVERSITY ALUMNI ASSOCIATION PARTNERSHIPLegends and The Ohio State University Alumni Association (OSUAA) have partnered to enhance engagement with Buckeye graduates around the world. The higher education fundraising landscape has transformed throughout the past decade, and we recognize that efforts to successfully engage alumni and friends must evolve. The partnership will introduce a new Engagement Center to identify constituents’ interests, to produce and deliver relevant and engaging content and to cultivate meaningful relationships with Ohio State alumni and friends.THE OHIO STATE UNIVERSITY ALUMNI ASSOCIATIONOur alumni family – 600,000-strong – is a diverse, vibrant, and growing community dedicated to making our world better. Our alumni are risk takers and innovators. We’re dreamers and doers. The Alumni Association is dedicated to helping all alumni thrive and connect through our clubs and societies that span worldwide, special events, career guidance and more. Our goal is to continue producing strong relationships between our alumni and The Ohio State University.THE ROLEThe Sr. Associate, Marketing, combines key strategy areas of content generation, digital marketing, and business analytics to enhance the larger work of Legends Marketing and Advancement Marketing and Communications (AMC), which supports engagement and fundraising efforts across Ohio State. Reporting to Sr. Manager, Marketing, the (SAM) is responsible for executing strategic marketing objectives through responsibilities in writing, digital marketing, and business analytics that are managed through Legends. The position operates within Legends Marketing and in coordination with AMC to execute their key responsibilities. Partnering with experts across the University, the Sr. Associate, Marketing provides expertise on allocated marketing projects from AMC and generates key insights to inform organizational priorities. They track, maintain, and provide oversight on broad performance to influence marketing strategy both within Legends Marketing and externally.ESSENTIAL FUNCTIONS
Execute essential writing functions in support of the Advancement Marketing Communications team, with particular emphasis on philanthropic messaging.
Understand, retain, and incorporate critical brand guidelines and standards into all content produced.
Plan and execute assigned web, database marketing, email, social media, and display advertising campaigns in coordination with AMC.
Provide expertise to support the identification of key strategies for maximum ROI.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) to internal team and external partners.
Maintain meticulous internal process for insight collection and documentation.
Identify and share insights, best practices and strategies with Legends stakeholders.
QUALIFICATIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelor’s degree from a four-year accredited college or university in Marketing, Communications, Business, or English preferred.
Three years’ experience in marketing agency or similar function preferred.
Three years’ experience in content generation across multiple platforms and mediums.
A true storyteller with the ability to craft compelling and persuasive copy with an emphasis on philanthropic language.
Self-motivated and ability to work as a team member in a large and complex organization.
An authentic storytellers with exemplary interpersonal, verbal, and written communication skills.
Ability to craft compelling and persuasive copy, with a particular emphasis on philanthropic messaging.
High degree of organization and information retention.
Ability to motivate and inspire colleagues.
Solution-oriented thinking.
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.WORKING CONDITIONS Location: HybridThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.#LI-AQ1