This position will be responsible for leading Gilbarco Veeder-Root e-Mobility marketing. This position will collaborate closely with the e-Mobility team and the Gilbarco Veeder-Root North America marketing team to create, execute, and measure marketing objectives and to deliver tangible business outcomes in On-the-go and Fleet verticals. The work environment is fast paced and team oriented.Key Responsibilities
Build and own the Marketing Plan for e-Mobility NA.
Create and manage general digital marketing campaigns for e-Mobility products.
(Re-)design, update, and maintain e-Mobility website content.
Drive and manage Gilbarco Veeder-Root e-Mobility social media presence.
Create and manage e-mail outreach, calling campaigns including content and user targeting.
Create and manage KPIs for digital marketing campaigns.
Manage portfolio of Gilbarco Veeder-Root e-Mobility digital marketing assets
Manage Gilbarco Veeder-Root trade show assets and presence.
Work with the broader North America marketing team to coordinate and harmonize e-Mobility activity within the broader scope of Gilbarco Veeder-Root marketing.
Gilbarco Veeder-Root (GVR) requires that all employees comply with the GVR Health, Safety and Environment (HSE) Policy, as well as the Vontier Code of Conduct.
Knowledge, Skills and Experience
Ability to connect with customers, understand their needs, and driving marketing actions to attract their business in a B2B environment.
Demonstrated digital marketing skills.
Experience running email marketing campaigns (ABM)
Website creation, maintenance, and optimization for search engine ranking (SEO, PPC)
Experience with social media for a B2B environment
Experience managing trade show participation (managing equipment for shipment to shows, managing attendees, coordinating shipments, attending shows both as booth staff representing your company and to collect competitive intelligence)
Using KPIs to manage digital & traditional marketing effectiveness.
Required skills: Education, Experience / knowledge, Role specific skills
Minimum bachelor’s degree in marketing, Communications, or Graphic Design
Minimum 7 years’ marketing experience, with at least 2 years digital marketing experience preferred.
WHO WE AREThe world depends on Gilbarco Veeder-Root products to stay moving. We are the worldwide technology leader for retail and commercial fueling operations. We continue to evolve as smart cities, urbanization, electrification of vehicles, and advanced vehicle diagnostics drive the industry forward. Offering the broadest range of innovative, integrated solutions in the industry, Gilbarco Veeder-Root has delivered value, built extraordinary teams, and earned customer trust for more than 150 years. To learn more about us visit: www.gilbarco.com .#LI-KS1WHO IS VONTIERVontier (NYSE: VNT) is a global industrial technology company uniting critical mobility and multi-energy technologies and solutions to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves – delivering smart, safe, and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement built upon the foundation of the Vontier Business System and embraced by over 8,500 colleagues worldwide. Additional information about Vontier is available on the Company’s website at www.vontier.com ."Vontier Corporation and all Vontier Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law."