“We enable greatness in people and organizations everywhere. ”FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100 , Fortune 500 , thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.To learn more, visit franklincovey.com .Title: Chief Marketing OfficerDivision & Department: Corporate MarketingStatus: Full-Time ExemptReports to: EVP, Product & PlatformsLocation: Remote – Anywhere in the contiguous USJob SummaryWe are seeking a dynamic and visionary Chief Marketing Officer (CMO) to lead FranklinCovey’s global marketing efforts. The CMO will be responsible for developing and executing transformative marketing strategies to elevate our brand, drive market share growth, and enhance customer engagement across markets and client segments. This role requires a strategic thinker with a strong understanding of digital marketing, brand management, market segmentation, and a track record of driving measurable business results through innovative initiatives.Key OpportunitiesWhile FranklinCovey boasts a loyal client base, there are growth opportunities that the right CMO could help us unlock.
Building on our legacy – FranklinCovey has been helping organizations drive results for 40+ years. While widely recognized by our target market, our reach primarily extends to more tenured HR, L&D and corporate decision-makers. How will we amplify our voice in a congested space of management thinkers and social researchers, to forge partnerships with the next generation of leaders?
Attracting diverse clients – We promote our solutions to C-Suite executives, business unit leaders, L&D professionals, and more. Each has differing perspectives, objectives, goals, needs and buying circumstances. How do we effectively engage all of these audiences with the right messaging that addresses each organization’s unique challenges? How do we equip our global sales team to position FranklinCovey as the optimal solution?
A house of brands/products – While FranklinCovey is the overarching brand, we’re comprised of two large divisions – education and enterprise – each have a variety of products, buyers, and marketing stories. For example, while our Enterprise division sells a subscription All Access Pass, many clients seek out specific solutions: 7 Habits of Highly Effective People, Leading at the Speed of Trust, Navigating Difficult Conversations, etc. What story should we be telling?
Essential Job Functions
Collaborate closely with senior leadership to define and execute the company's objectives and go-to-market strategy.
Leverage market research, insights, client feedback and competitive analysis to identify emerging trends, customer needs, and growth opportunities, informing marketing strategies and product development initiatives to elevate brand positioning and identity while driving sustainable growth.
Monitor and analyze performance metrics, ROI, and KPIs to track progress, optimize campaign effectiveness, drive improvement and support revenue growth.
Lead a high-performing marketing team to execute integrated campaigns across multiple channels, including digital marketing, thought leadership, events, and client engagements, ensuring alignment with objectives and client needs.
Oversee the management of the company's digital presence, including website optimization, SEO/SEM, social media, and email marketing, to enhance visibility, drive inbound lead generation, and nurture relationships.
Drive the development of compelling content, thought leadership pieces, case studies, and client success stories to showcase the FranklinCovey’s expertise and differentiate its offerings in the market, further establishing the company as a trusted advisor and industry leader.
Cultivate strong relationships with key stakeholders, including clients, industry partners, media, and influencers, to amplify our brand presence, drive engagement, and foster strategic partnerships.
Basic Qualifications
Bachelor's degree in Marketing, Business Administration, or related field.
10+ years of progressive experience in marketing leadership roles.
Preferred Skills & Experience
MBA
Proven track record of success in driving strategic marketing initiatives within the consulting or professional services industry.
Demonstrated experience in developing and executing integrated marketing campaigns across diverse channels, with a focus on driving measurable business impact and ROI.
Strong analytical skills and data-driven decision-making capabilities, with proficiency in leveraging data and insights to inform marketing strategies, optimize performance, and drive continuous improvement while addressing business objective.
Exceptional leadership and team management skills, with a track record of building and developing high-performing marketing teams.
Experience working in a publicly-traded company or within a highly regulated industry, with a solid understanding of compliance and governance requirements
Experience leading digital transformation initiatives or driving innovation in marketing technologies and practices to enhance effectiveness and efficiency.
Strong financial acumen with experience managing marketing budgets, forecasting and reporting on financial performance, and delivering strong ROI on marketing investments.
For location-specific compensation:California - Anticipated compensation for this position includes a $250-300k base salary plus variable pay for an estimated $500-600k TTC. Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.Colorado - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EZA01beJq65En9-Q824Lg1ABP5VOh8qoWe6cYmrqjU2QQ?e=eknYpcHawaii - Not considering this locationNew Jersey - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EZA01beJq65En9-Q824Lg1ABP5VOh8qoWe6cYmrqjU2QQ?e=AfYu9wNew York - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EZA01beJq65En9-Q824Lg1ABP5VOh8qoWe6cYmrqjU2QQ?e=ncH53CWashington - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EZA01beJq65En9-Q824Lg1ABP5VOh8qoWe6cYmrqjU2QQ?e=ldIO5bBenefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.#LI-Remote#LI-AT1Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date, but the posting may close at any time after the specified duration.Employer InformationPlease visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/ .For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/ .FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.Direct Reasonable Accommodation requests [email protected] our Privacy Policy, please visit https://www.franklincovey.com/privacy (https://sites.google.com/franklincovey.com/equal-employment-opportunity/adaraptnp) .