A Catering Sales Manager promotes and sells a company's catering services to drive revenue and manage client relationships for events like weddings, parties, and corporate functions. Key responsibilities include generating sales leads, developing event proposals, negotiating contracts, coordinating menu selection with clients and culinary teams, and ensuring customer satisfaction through effective communication.
Responsibilities
Sales & Lead Generation:
Identify and attract new catering clients through marketing, networking, and maintaining existing customer relationships.
Client Consultation:
Meet with potential clients to understand their needs, provide event details, and guide them through menu selection and other services.
Sales Proposals & Contracts:
Create detailed proposals, negotiate pricing and contract terms, and finalize sales agreements with clients.
Customer Service & Satisfaction:
Act as the main point of contact for clients, ensure all client needs are met, and follow up to guarantee satisfaction with the event and service.
Team Collaboration:
Work closely with culinary, event staff, and operations teams to ensure seamless execution of catered events.
Market Analysis:
Stay informed about market trends and competitors to develop effective sales strategies and maintain business growth.
Record Keeping:
Maintain accurate sales records, customer contact information, and event details.
Required Skills
Sales & Negotiation: Strong abilities in sales strategy, contract negotiation, and generating new business.
Customer Relationship Management (CRM): Proven skills in building and maintaining strong client relationships.
Menu & Food Knowledge: Understanding of food and beverage options, menu design, and culinary arts to assist clients.
Marketing & Communication: Ability to promote services and communicate effectively with clients and internal teams.
Team Leadership: Skills to manage and motivate staff to deliver high-quality service.
Budget Management: Proficiency in managing financial aspects of sales and events.