JOB DESCRIPTIONPOSITION TITLE: Marketing Director
DEPARTMENT: Marketing
SALARY: DOQ
POSTING DATES: 10/1/24-10/14/24GENERAL DESCRIPTION:Responsible for and directs the Marketing Department of the Spirit Lake Casino. Sets the overall marketing strategy and direction for the Casino/Resort. Responsible for increasing market share, customer visits and overall revenue.DUTIES, RESPONSIBILITIES AND AUTHORITY: The list that follows is not intended to be comprehensive: it is intended to provide a representative summary of the major duties and responsibilities. Employee will be required to follow any other job-related instructions and to perform any other duties requested by General Manager.
Promotes positive public/employer relations at all times.
Oversees all aspects of creation, development, implementation and management of all advertising, public relations, promotional, entertainment and player development programs.
Communicates with/updates other departments regarding marketing campaigns and future promotions.
Responsible for preparing, maintaining, and adhering to departmental budgets and forecasts.
Oversees the coordination, scheduling, execution and contracts for all promotional and entertainment events for all Spirit Lake Casino and Resort entities.
Researches and develops new marketing areas with the ultimate goal of introducing and developing new players to our facility, resulting in increased revenue and profitability.
Maintains knowledge of gaming rules and regulations, gaming machines, player tracking systems, direct mail, and promotions relating to systems.
Has the ultimate direction for Banquets/Events department.
Provides the proper hiring, training, safety and development of staff.
Serves as the Casino and Resort spokesperson in media and public arenas were deem appropriate.
Other duties as may be assigned.
QUALIFICATIONS:
Bachelors degree in Marketing or related field preferred.
Three to five years experience in gaming marketing and sales or five years experience in general marketing and sales.
Must be able to pass a background investigation.
KNOWLEDGE AND SKILLS:Must be willing to work nights and weekends to oversee all casino promotions. <